WWE announces new “WWE Network” at International CES 2014.
On Wednesday, January 8, WWE CEO, Vince McMahon announced the formation of the WWE Network, the first ever 24/7 streaming network. It will launch live in the United States on Monday, February 24. The WWE Network will feature all 12 WWE live pay-per-view events – including Wrestlemania – plus original programming, reality shows, documentaries, classic matches and more than 1,500 hours of on-demand video.
“Today is a historic day for WWE as we transform and reimagine how we deliver our premium live content and 24/7 programming directly to our fans around the world,” said Vince McMahon, WWE Chairman & Chief Executive Officer. “WWE Network will provide transformative growth for our company and unprecedented value for our fans.”
The WWE Network will be available at launch through the WWE.com, the WWE App on: Amazon’s Kindle Fire devices, Android devices, iOS devices, Roku streaming devices, Sony Playstation 3 and 4 and Xbox. Additional devices will be available later this summer. The subscription service is available for $9.99 a month with a 6-month commitment. To put this into perspective, Wrestlemania alone costs more than $60 if you purchase it in HD.
This was a strong announcement from the WWE. Their app on iOS is remarkable and I continue to be impressed by the marketing efforts and brand enhancements with their fans. The WWE app really brings the live event experience into your living room and I believe the WWE Network will take the power brand to the next level.