Withings, pioneers of digital health technology and connected health devices, is proud to announce an exciting partnership with the New York Liberty, one of the three remaining original franchises of the Women’s National Basketball Association (WNBA). The physical and digital sponsorship goes beyond just product integration and will help communicate health messages to the millions of fans.
As part of the partnership, Liberty players and trainers will utilize Withings’ suite of health tracking technology including scales, watches and more, to examine their overall health and fitness goals for the season. Withings devices will be made available in the team locker room at Barclays Center, their home arena, as well as individual players’ homes. In addition, Withings will be the presenting sponsor of the New York Liberty’s Player of the Game and Highlight of the Game digital content series.
“We are beyond excited to cheer on the New York Liberty this season both on and off the court. Their shared passion and advocacy on health issues, in particular those affecting women and minorities made them a perfect partner.” said Mathieu Letombe, CEO of Withings.
“At the New York Liberty, health and wellness of our players is at the forefront of all decisions,” said Liberty CEO Keia Clarke. “We are thrilled to partner with Withings to provide our athletes innovative technology to help them to reach their fitness goals this season. We are proud to welcome Withings to our roster of partners advocating for the health and wellness of women.”
Withings has built the largest ecosystem of non-invasive connected health devices on the market. Its portfolio is comprised of smart scales, blood pressure monitors, smartwatches, sleep monitors, and thermometers. Its medical-grade devices capture 20 vital health parameters such as blood pressure, ECG, weight, heart rate, activity levels, as well as sleep apnea, and sleep patterns and are integral in helping to monitor and manage countless health conditions.
For more information on the New York Liberty and the 2021 season please visit liberty.wnba.com.