The sheer number of sportsbooks and online casinos is spectacular. It is a highly competitive field, as profit potential is huge. White label software is presented as an opportunity to enter the market easily. But do providers deliver on their promises?
The core idea of these systems is to provide a fully functional platform on a turnkey basis. A white label sportsbook solution is a cheaper and faster way to join the ranks of popular online bookies. Sports is just one realm, though because bets are easily combined with casino games. Here is a closer look at the main features of these offers.
A Powerful Platform From the Get-Go
To build a site from scratch, you need substantial investment and a clear vision of what features you want to include. White label products include all the necessities by default, and you can use them under your own brand. Moreover, you can develop several brands using the services of the same technology provider.
The platform will already have payment systems and promotional tools integrated. Developers know a lot about the needs and preferences of bettors. Startup costs are reduced. You can launch the site and start making a profit more quickly.
Sportsbook developers may customize their products as their clients see fit. As a business grows, it is natural for its needs and aesthetic vision to evolve. Features may be added or removed. You can add casino games to your betting system, expand the range of events, add payment methods, etc.
This is a major selling point for white label companies. Their customers do not have to go through the ordeal of obtaining a license on their own. They do not have to hire a legal team to handle massive amounts of paperwork. Instead, they get a license from the iGambling developer. Naturally, this saves both time and money.
Reputable providers do not just sell their platform and call it a day. They continue to provide support, whether you buy or lease their white label sportsbook. This includes trading and risk management teams that work 24/7 to ensure your visitors play by the rules.
The website will come with an integrated payment system that satisfies all players’ needs. Today, platforms are expected to accept credit/debit cards, digital wallets, bank wires, etc. This is another hurdle removed.
White label sportsbooks spare website owners from jumping through legal hoops and investing in their own front-end. These are all-in-one solutions whose popularity is hardly surprising. The only downside is that many sportsbooks look similar, as they come from the same development companies. Therefore, bookies have to think hard about ways to stand out from the crowd.