On the fourth anniversary of his passing, we reflect on the Jobs Legacy and ‘one more thing.’

Every year around this time, I find myself being quite reflective upon my life. A big part of that is because this day marks when Steve Jobs left this world. Even though he wasn’t someone I knew personally, his life really made an impact on mine and so many others. After all, where would the world be without the iPhone or the iPad? Those inventions revolutionized the way we work, play, and live. While Apple, Inc. has continued on without Steve, his memory lives on and flourishes with every move the company makes. I know that a lot of skeptics question whether or not he would ‘approve’ of the direction the company has taken and whether or not the products would make him happy, but I like to think that he would be in awe of what it has become.

On this, the fourth anniversary of his death, a letter was sent out to Apple’s staff by current CEO, Tim Cook. In this letter, Cook asks employees to think about “his legacy.” The full text of this letter in at the conclusion of this article. For me, part of the Jobs Legacy was in his ‘one more thing’ announcements. His first was in 1999 where he announced the colorful new line of iMacs and his last was iTunes Match in 2011. Steve’s ‘one more thing’ announcement became a reason to pay attention to the events. You knew there would be something worth hearing. Since his death in 2011, the famous Jobs phrase was not uttered until present CEO, Tim Cook, used it to introduce the Apple Watch. Over the years, I’ve seen the ‘one more thing’ announcement be a moment of anticipation and anxiety. These famous announcements taught us to look ahead to the future and be excited about possibilities. I feel like it became much more than just an ‘announcement’ introduction. It showed us to anticipate innovation and be part of the revolution and evolution of technology.

So, what will your ‘one more thing’ be? What will you do with your life to leave an impact on the world around you? It could be something as simple as reading to a child that would otherwise not have that experience or something as complex as building a playground. The point is to leave an impression and do one more thing with your life.

Tim Cook’s Letter to Apple Employees


Today marks four years since Steve passed away. On that day, the world lost a visionary. We at Apple lost a leader, a mentor, and many of us lost a dear friend. 

Steve was a brilliant person, and his priorities were very simple. He loved his family above all, he loved Apple, and he loved the people with whom he worked so closely and achieved so much. 

Each year since his passing, I have reminded everyone in the Apple community that we share the privilege and responsibility of continuing the work Steve loved so much. 

What is his legacy? I see it all around us: An incredible team that embodies his spirit of innovation and creativity. The greatest products on earth, beloved by customers and empowering hundreds of millions of people around the world. Soaring achievements in technology and architecture. Experiences of surprise and delight. A company that only he could have built. A company with an intense determination to change the world for the better. 

And, of course, the joy he brought his loved ones. 

He told me several times in his final years that he hoped to live long enough to see some of the milestones in his children’s lives. I was in his office over the summer with Laurene and their youngest daughter. Messages and drawings from his kids to their father are still there on Steve’s whiteboard. 

If you never knew Steve, you probably work with someone who did or who was here when he led Apple. Please stop one of us today and ask what he was really like. Several of us have posted our personal remembrances on AppleWeb, and I encourage you to read them. 

Thank you for honoring Steve by continuing the work he started, and for remembering both who he was and what he stood for.