New APS-C E 16-55mm F2.8 G Standard Zoom Lens and APS-C E 70-350mm F4.5-6.3 G OSS Super-Telephoto Zoom Lens Bring E-mount Lens Total to 54

In addition to the new lenses, Sony has also introduced two new APS-C Mirrorless Cameras, the Alpha 6600 and Alpha 6100 models, further strengthening the company’s APS-C lineup. 

“Sony’s ‘One Mount’ solution for both APS-C and full-frame cameras provides creators a unified system for all of their photography and video needs,” said Neal Manowitz, deputy president of Imaging Products and Solutions at Sony Electronics. “With a total of 54 different lenses and a growing range of camera bodies, E-mount offers more versatility than any other mirrorless system.  We will continue to drive innovation in all aspects of imaging, empowering all creators to capture and create like they’ve never been able to before.” 

Ultra-Sharp APS-C E 16-55mm F2.8 G Standard Zoom Lens (model SEL1655G)

The 16-55mm (24-82.5mm in 35mm equivalent focal length) APS-C standard zoom with a constant F2.8 aperture offers excellent G Lens image quality with outstanding all-around performance. This lens is ideal for both professionals and enthusiasts to capture landscapes, portraits, and everyday snapshots.

Key Features

  • High corner-to-corner resolution throughout the zoom range even at F2.8 
  • Bright constant F2.8 optics in a compact, lightweight lens at 494 grams (15.88 oz.) 
  • XD (extreme dynamic) Linear Motor – as equipped in G Master™ series lenses – utilized for fast, precise, quiet AF and tracking 
  • Professional control and reliability 

Compact and Lightweight APS-C E 70-350mm F4.5-6.3 G OSS Super-telephoto Zoom Lens (model SEL70350G)

The new E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens with optimized optical and mechanical design provides excellent G Lens image quality throughout the image area, right out to the maximum 350mm (105-525mm in 35mm equivalent) focal length. High optical performance is combined with the convenience and mobility of a compact, lightweight design, even with 5x zoom. It also includes built-in optical image stabilization, which adds even further stability and convenience to this versatile super-telephoto zoom that is ideal for landscape and wildlife photographers.

Key Features

  • Excellent corner-to-corner G Lens image quality all the way to 350mm 
  • Compact, lightweight design at 625 grams (20.09 oz.) makes this 5x super-telephoto zoom remarkably mobile 
  • Sony’s advanced XD Linear Motor technology in an APS-C format lens, for fast, precise AF and tracking 
  • Excellent control and reliability 

Pricing and Availability

The new E 16-55mm F2.8 G APS-C Standard Zoom Lens will be available in October 2019 and will be sold for approximately $1,400 US and $1,450 CA. It will be sold at a variety of Sony’s authorized dealers throughout North America.

The E 70-350mm F4.5-6.3 G OSS APS-C Super-telephoto Zoom Lens will be available in November 2019 and will be sold for approximately $1,000 US and $1,000 CA. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Exclusive stories and exciting new content shot with the new lens and Sony’s other imaging products can be found at alphauniverse.com, a site created to educate and inspire all fans and customers of Sony’s α – Alpha brand.

The new content will also be posted directly at the Sony Photo Gallery and the Sony Camera Channel on YouTube.

For detailed product information, please visit:

Find Sony’s α – Alpha brand on Facebook and Twitter.

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