Review: IntoNow

I’m a TV person. I enjoy watching programs and discussing the outcomes of programs with friends, family and coworkers. I recently came across an app called IntoNow from Yahoo!, which combines my love of television conversation and social networking. In this day and age, there are many apps that allow you to share what you are watching with your friends via Facebook and Twitter. How is IntoNow different?

Well, it works like Shazam does for music. IntoNow listens to the show you are watching, pulls up the information on the show and allows you to discuss it within the app and share your viewing habits with your social networking world. IntoNow utilizes the SoundPrint platform, which is IntoNow’s patented indexing technology. IntoNow even recognizes first-run episodes. According to its website, IntoNow covers more than 140 million minutes of previously aired television shows, which is the equivalent of 266 years of video. It identifies programs within 4-12 seconds of audio.

This app works extremely well. I was shocked at how well its audio recognition works. I started the app up at the beginning of an episode of NCIS. The only audio available was a very faint music track and a door closing. The app instantly recognized it as NCIS, Engaged Part 2. I have only been using it for a few days, but of the seven shows I asked it to identify, IntoNow was right 100% of the time. IntoNow

In addition to its ability to recognize the show and allowing the user to share it, IntoNow also pulls up a window with a current Twitter feed and shows trends. Within the app users can also access IMDB and iTunes for more information on the shows you are viewing.

The app is very easy to use. You can either create an account or use a Facebook log in id to use IntoNow. Once a user logs into the app, it can be used across several devices. I currently have the app on my iPad and iPhone. Users can also access their accounts online at www.intonow.com. IntoNow is available free of charge for Android and iOS operating systems.

I would recommend this app to anyone who enjoys discussing television programs and discussing them around the water cooler at work. Those of you who are already using apps like Get Glue, should give IntoNow a try. I think you’ll be pleasantly surprised.