RadioShack to open new ‘concept’ store in Columbia, Tennessee.
Electronics retailer, RadioShack, is set to open a new concept store in Columbia, Tennessee on February 1, 2014. The store will feature:
- A speaker wall controlled by in-store tablets, empowering customers to experience a dozen different speakers
- Interactive displays that encourage shoppers to compare products, including headphone demo stations where they can listen with leading brands like SOL REPUBLIC, Skullcandy and Beats by Dr. Dre; a remote control toy exploration center; and a GoPro camera display, demonstrating the capabilities of several camera models
- Idea Center where consumers can bring their ideas to life through collaboration with store associates at a convenient work space
- Technology that makes shopping interesting and playful, including touchscreens and apps to help shoppers understand product benefits
- Newly configured displays highlighting in-demand brands like Apple, HTC and Samsung, as well as mobile carriers such as AT&T, Sprint and Verizon
This particular RadioShack has been open since 1981 and newly relocated to 620 S James Campbell Boulevard in Columbia.
This upgraded store features an upgraded shopping experience, which showcases the company’s new look and branding image. Customers are encouraged to discover personalized solutions and interact with sales associates. This “Do It Together” approach is the target of RadioShack’s newest marketing campaign. Neighbors are invited to come see the new, brighter RadioShack and pick up an instant savings coupon good for $10 off any$40 qualifying purchase, while supplies last. Customers can also check in to the store on Foursquare to claim the deal for a limited time.
RadioShack is opening a select number of these experiential stores through the U.S. These new stores reflect the company’s strides toward reinvigorating its stores, revamping its product assortment and re-positioning the brand. Radio Shack operates approximately 4,300 stores nationwide.
EDITOR’S COMMENT: Retail stores have seen a decline in sales the past few years and RadioShack is not immune to this trend. Retailers estimate that lower consumer demand is partially to blame. As more and more people turn to internet sales to fill their needs, I would see less and less opportunities for the traditional shopping experience to grow. This is a bold move for RadioShack and in my opinion, one that needed to happen if they are to survive.