The top shopping list app brings an entirely new user experience to iOS phones and tablets – Helps Users Plan the Perfect Shopping Trip

Retale, a technology company that develops mobile-first shopping experiences, has announced a brand-new, redesigned native iOS experience for its Out of Milk product, which is one of the biggest shopping list apps in North America.

“With our latest update, we’ve rebuilt the Out of Milk iOS interface from the ground up, focusing on the needs and wants of our users,” said Nels Stromborg, Managing Director at Retale. “The new Out of Milk delivers the most sophisticated yet easy-to-use shopping list experience on iOS today. We’re excited to bring this to market after great feedback from our committed and engaged user base, and will continue that conversation for additional product releases and refinements.”

Also available as a mobile app on Android, Out of Milk allows users to quickly build detailed shopping lists, then manage them effortlessly – adding or deleting items while keeping track of price, quantity, coupons, and more. Users can add products to their Out of Milk shopping lists by typing, scanning barcodes, or through mobile speech recognition. Out of Milk also makes it easy to share lists with family and friends on mobile, desktop, and email; shopping lists are instantly synced as changes are made across devices and platforms, eliminating any confusion during store visits. Recently, Out of Milk also launched voice assistant capabilities available through Amazon Echo and Google Home powered by Google Assistant, helping them instantly and easily build and manage entire shopping lists just by speaking.

“When we acquired Out of Milk earlier this year, it was already the largest shopping list app on Android,” added Stromborg. “With the new Out of Milk experience on iOS, we want to hit the same benchmark and be the best available. Our redesign will get us there, while making the app even stickier to our existing users.”

Out of Milk was acquired by Retale in February 2017, adding another powerhouse service to Retale’s suite of shopping solutions that span mobile, web, and voice platforms. Retale’s flagship app, Retale, enables more than 26 million active users worldwide to discover and receive great savings through ads and coupons, as well as get up-to-date store information. With Out of Milk’s brand-new iOS experience, Retale continues to reinforce its position as a leader in mobile-enabled shopping, coupons and deals, and store information.

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