Withings GO brings activity tracking to a wider audience with automatic activity recognition, no charging and stylish “wear it your way” design

Ready, Steady, Go! Withings, a leader in the connected health revolution, has announced the availability of Withings Go, one of the most affordable, versatile and fully featured activity trackers available. Priced at just $79.95, it is an intuitive tracker designed to help everyone embrace activity tracking and achieve their personal health goals. With an award-winning design, groundbreaking E-Ink display and automatic activity recognition that seamlessly detects whether users are walking, running, swimming or sleeping, the Withings Go offers the advanced functionality normally associated with much higher price points.

“Withings Go compliments the existing portfolio of Withings trackers and expands the appeal of activity tracking to both consumer and Corporate Wellness customers thanks to its attractive features, style and price.” says Cédric Hutchings, CEO of Withings. “By ensuring Withings Go is affordable, packed with features and sporting a vibrant, stylish design, we have developed a device that people will want to wear and use on a daily basis.”

Automatic activity recognition
The Withings Go features highly advanced automatic activity recognition capabilities that can intelligently determine between a wide variety of movements, motions and speeds associated with various activities. Because Withings Go automatically recognizes a variety of daily activities, it allows users to wear it all day and track without having to push a button to change between different activities. For walking and running, the device analyzes number of steps, distance covered, calories burned as well as the duration of the running session. Withings Go is also water-resistant (5 ATM) and automatically recognizes when the user starts swimming, providing the time of the session and the calories burned. At night, Withings Go analyzes and can distinguish between light and deep sleep cycles to give users a full understanding of their sleep patterns.

Stylish design with dashing E-Ink display
The Withings Go is designed to expand the appeal of activity trackers to wider audiences, helping people of all fitness levels achieve their health goals. It perfectly marries functionality and style, packed full of features without compromising on design aesthetics. Winner of the coveted iF Design award, Withings Go is available in 5 vibrant colors (black, blue, green, red, yellow) and can be worn in multiple ways to suit individual styles or social settings. Whether placed on the wrist, clipped to a belt, carried on a keychain, or put in a pocket, it is with you wherever you go.

As well as great looks, the sophisticated, always-on E-Ink display constantly provides users with intuitive information – even in bright sunlight or in water. The main screen provides the user’s level of activity – shown as a dial depicting the percentage of progress achieved towards a specific day’s activity goal. Once this goal is met, the central icon changes to display a star in recognition of the day’s achievement. The Withings Go will also transform to tell the time by pressing on the center, creating an analog watch face. The very low power requirement of the E-Ink display means the Withings Go can operate continuously for up to 8 months. There is no charging required as the device uses a button cell battery (CR2032).

NEWS: Withings Begins Sales of Its Advanced Affordable Activity TrackerPersonal health coach
Withings Go connects to the free, award-winning Withings Health Mate iOS and Android application. Acting as a powerful resources to manage many aspects of everyday health, Health Mate provides detailed information about activity including a timeline of daily reports and contextual advice as well as help to manage nutritional information and advanced food logging capabilities, thanks to a proprietary integration with LoseIt. It will even allow users to share their data and challenge friends via “in app” interactive leaderboards and through social media channels. From running to nutrition coaching to food logging, Health Mate integrates with over 150 partner apps that further adds the to the 360° wellness experience.

The Withings Go is available for purchase at www.withings.com priced at $79.95 MSRP and will also be sold at Amazon.com in Q2 2016.

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