On the one-week anniversary of the Late Show with Stephen Colbert, Tim Cook was a special guest. Ahead of his appearance, the Apple CEO made an appearance at the NYC Apple Store on Fifth Avenue where he mingled and took selfies with customers earlier in the day.
During the interview, Colbert asked some rather edgy questions and of course, he did it in a very Colbert way. For starters, he asked Cook about his comfort level speaking in front of a large crowd without holding a remote. To which Cook replied, “I have to admit, I feel a little naked.”
Colbert also addressed the newest iPhone to be launched by showing off a brand new iPhone 6s Plus in Rose Gold. He stated that Apple did not give it to him, “but I’m not giving it back.” To which he quickly added, “Possession is 9/10 of the law!” Cook and the audience erupted in laughter. While he showed off the iPhone 6s Plus, Colbert and Cook both pointed out some of the phone’s newest features like the 3D Touch and Live Photos. Colbert asked Cook if the charging port had changed adding that if it had, he “will stab you in the neck with a fondue fork!” This was of course in reference to Apple’s changeover from the 30-pin charging connector to the Lightning connector. Cook made sure to add in that Apple had only changed connector types once in the past ten years.
Colbert also noted that he had some other tech big whigs on his show in the past week and questions Cook about the rumored Driverless Car from Apple. “You guys aren’t big on secrets. Tell me about it,” Colbert goaded Cook. Cook, of course, maintained his composure and said with a smile that they were always looking into different areas, but didn’t say any more than that.
With the impending release of the Steve Jobs starring Michael Fassbender, Colbert eagerly asked Cook about his feelings on that and the other movies being released about the late co-founder of Apple. Cook replied very solemnly with:
“I haven’t seen them. The Steve I knew was an amazing human being. He’s someone that you want to do your best work. He invented things that I believe other people could not. He saw things that other people could not. He had this uncanny ability to see around the corner. And to describe a future, not an evolutionary future, but a revolutionary future. He was a joy to work with. I love him dearly and miss him everyday.”
In my opinion, these words were both heartfelt and profound. I really couldn’t have expected Cook to describe Jobs in a better way.
Moving on in the interview, Colbert introduced Cook’s sexuality as a method for helping others. Cook stated that while many people knew about his being gay before he came out publicly, that he valued his privacy and had tried to keep that part of his life private. He realized that he was valuing that privacy above what he could do for others and referenced children who are bullied and disowned by their parents for being different. “I wanted to tell everyone my truth.”
Colbert also asked about social responsibility and the Apple supply chain. Cook summed up the Apple philosophy on those topics by saying, “We want to leave the world better than we found it. And for us it means focusing on education, focusing on the environment and focusing on human rights.”
Colbert wrapped up the interview by referencing the Apple voice assistant Siri. When he announced on Twitter that Cook was to be a guest, he asked Siri to come up with questions to ask Cook. He discovered a set of hidden questions within the Siri database that can be accessed simply by asking, “What should I ask Tim Cook?” When Colbert asked Siri during the interview her answer was, “Do me a favor…ask him when I’m going to get a raise.”
“It’s not exactly a questions, but I really hope you guys take a selfie together.”
“Forget Tim. Why didn’t you ask Scarlett Johansson what it was like pretending to be me?”
“Ask him if I can hire an assistant. Preferably a human.”
All in all, it was a very nice interview. And if you look closely, you can see a new Product (RED) Apple Watch band peeking out from Tim Cook’s sleeve.