Last year, Amazon introduced the first Amazon Fire TV, combining voice search that actually works, fast and powerful performance, and an open ecosystem to deliver the easiest way to watch Netflix, Amazon Video, HBO NOW, Hulu, WatchESPN, and more on your big-screen TV. Since launch, Fire TV has become the #1 best-selling Amazon device category, with Fire TV Stick quickly becoming Amazon’s fastest-selling product ever. Today, Amazon is making those best-selling products even better. Introducing the next generation of Fire TV—the new Amazon Fire TV with support for 4K Ultra HD, and the new Fire TV Stick with Voice Remote.
True-to-Life Picture Quality with 4K Ultra HD
4K Ultra HD is the next generation of entertainment and delivers a more realistic entertainment experience with 4x the resolution of 1080p. Amazon Fire TV is half the price of any other 4K Ultra HD streaming media player. With 4K support for Prime Video, Amazon Video, and Netflix, Fire TV also provides access to more 4K Ultra HD movies than any other device. Movies and TV shows already available in 4K include award-winning shows like Transparent, Better Call Saul, and Orphan Black, and blockbuster movies such asCaptain Phillips, Men in Black 3, and Money Ball—with more being added regularly.
Better HD Video Quality for More Customers
The new Amazon Fire TV is built to support High Efficiency Video Coding (HEVC). In the coming months, the new Amazon Fire TV will deliver more 1080p high-definition streams from Amazon Video than ever before with HEVC—even if you don’t own a 4K TV. HEVC is roughly 2x more efficient at encoding video than the current industry standard, H264, so less bandwidth is needed to deliver high-quality video streams. As a result, the majority of Fire TV customers will now get to experience high-quality, 1080p TV shows and movies from Amazon Video.
Built for Speed
The first Fire TV delivered industry-leading performance—now, Fire TV is even better, with 75% more processing power, and still less than $100. The new Amazon Fire TV has 5x the processing power of the latest generation Roku, and 8x the processing power of Chromecast. It comes packed with a MediaTek 64-bit quad-core processor, a dedicated GPU, plus 4x the memory of the latest generation Chromecast, and Roku.
Powerful Wi-Fi Performance
Fire TV features the latest standard in Wi-Fi technology—802.11ac MIMO—which gives you faster throughput and longer range for better performance, even if your router is located in another part of the house.
Expandable microSD Storage
In addition to the 8GB of on-device storage, Fire TV now offers expandable storage via microSD card slot for up to 128GB of additional storage for downloaded apps and games.
World-Class Customer Service with Mayday Screen Sharing
Mayday Screen Sharing brings Mayday-powered customer service to the Fire TV streaming box, delivering 24×7, 365 days-a-year technical assistance—for free. When you call customer service by phone, the Amazon expert can remotely connect to your Fire TV—with your permission—to answer any questions you may have or to help troubleshoot. They can draw on the screen, walk you through how to do something, or do it for you—whatever works best.
Audio from Dolby, the Standard in Home Audio
With Dolby Audio, enjoy rich, cinematic surround sound via HDMI to your TV or AV receiver. Plus, Dolby enhances the Bluetooth headphone support on Fire TV, so you get Dolby’s virtual surround sound, consistent quality, and enhanced volume leveling while listening to your favorite movie or TV show with headphones.
The New Fire TV Stick with Voice Remote—Most Powerful Streaming Stick, Now with Voice—$49.99Amazon today introduced another new member of the Fire TV family, adding a voice remote to Fire TV Stick—the fastest-selling Amazon device. Fire TV Stick is the most powerful streaming media stick available, and the new Fire TV Stick with Voice Remote is the only streaming stick with an included voice remote. The voice remote allows you to simply speak the name of a movie, TV show, actor, director, or genre and get results instantly—plus use the included voice remote on Fire TV Stick to ask Alexa for the weather, sports scores, traffic, music, and more.
Fire TV Stick has 4x the storage and 2x the memory of Chromecast, a dual-core processor, 1GB of RAM, Dolby Audio, and better Wi-Fi performance than any other streaming media stick. Plus, unlike other streaming media sticks, Fire TV Stick allows you to connect to Wi-Fi networks that require a password without installing additional software, so you can easily take your entertainment with you on-the-go.
The new Amazon Fire TV is available for pre-order today for just $99.99 and will start shipping on October 5. Fire TV Stick with Voice Remote is available for pre-order today for $49.99 and will start shipping October 22. Fire TV Stick is also still available for purchase for $39.99.
Gaming on Fire TV is now better than ever. Today, Amazon introduced a new version of Fire TV designed for affordable, high-quality gaming. Amazon Fire TV Gaming Edition includes the all-new Fire TV, the new Fire TV Game Controller, a 32 GB microSD card, and two popular games: Shovel Knight and Disney’s Ducktales—all for just $139.99 (regularly $187.95).
Fire TV Gaming Edition—Take Game Night to the Next Level
The Fire TV Gaming Edition includes all the ingredients you need for affordable and fun gaming—the new Fire TV is easy to use, has 75% more processing power than the first generation Fire TV, and comes with on-device storage for your favorite games and apps, plus a 32 GB microSD card so you have even more storage for games. Both games included with the Fire TV Gaming Edition are the perfect choices to start gaming on Amazon Fire TV— Shovel Knight and Disney’s Ducktales (regularly $24.98).
High Quality, Low-Cost Games
Since launch, Amazon Fire TV has grown its game selection by 500%, now providing the largest selection of games on any streaming media player—plus over half of those games are 99 cents or less. Games available on Fire TV range from console-like games such asTales from the Borderlands, to popular, award-winning indie games like Shovel Knight, to fun, casual games like Crossy Road. Customer favorite titles include Pac Man 256 and Goat Simulator—plus GameFlyStreaming includes popular PC game titles like Lego Marvel Super Heroes and Batman Arkham Asylum.
New Amazon Fire TV Game Controller—Enhanced Controls, Voice Search, and More
The all new Game Controller features an all-new ergonomic design, an audio jack for Dolby-enhanced private listening, and instant voice search with a built-in microphone for easy voice search and access to Alexa. Plus, the new Game Controller gives you up to 90 hours of battery life on just one set of AA batteries without headphones. With the new Fire TV Game Controller—sold separately or as part of the Fire TV Gaming Edition—you can play hundreds of additional console-quality games on your Fire TV.
Amazon Fire TV Gaming Edition is available for pre-order starting today for $139.99 and will start shipping October 5.
Last year, Amazon introduced Fire HD Kids Edition at $149—and parents and kids alike loved it. Today, Amazon is making it even more affordable—Fire Kids Edition comes with an all-new Fire tablet, an updated kid-proof case, one year of Amazon FreeTime Unlimited, 20,000 hand-curated and age-appropriate websites and YouTube videos, and our same 2-year worry-free guarantee. Fire Kids Edition is a total value of over $200, and available for pre-order starting today for just $99.99.
Amazon today introduced all-new Fire HD tablets, designed from the ground up for entertainment with a stunning 8” or 10.1” widescreen HD display, an incredibly thin and light design, quad-core processor, stereo speakers with Dolby Audio, front- and rear-facing cameras, and microSD card support providing up to 128GB of expandable storage. Fire HD also introduces Fire OS 5 “Bellini,” which brings the best entertainment experience on any tablet, with an updated user interface, deep integration of Amazon-exclusive services, and hundreds of new and upgraded features and platform updates.
With its 8” display, Fire HD 8 is the perfect tablet for web browsing, reading, or gaming. It is available in four color options: black, magenta, blue, and tangerine, and offers an incredible value at only $149.99. Fire HD 10 is Amazon’s largest tablet yet, with a 10.1” display that is perfect for widescreen entertainment. Available in two color options, black and white, it’s only $229.99. Fire HD tablets start shipping September 30.
Amazon also introduced a groundbreaking new tablet for under $50. The new Fire tablet includes a quad-core processor, 7” IPS display, front- and rear-facing cameras, up to 128GB of expandable storage, exclusive Amazon features and services, and access to the world’s best content ecosystem—all for just $49.99. Customers can also choose to buy Fire as a six-pack for less than $250. Fire will start shipping on September 30.