Coaching, entertainment, education, and news, make MYXfitness the most personalized at-home experience in the industry
MYXfitness, the smarter, simpler home-fitness solution, announces MYX Media, a new hub for original content. For the first time, members can stream content outside of their structured workouts, evolving at-home fitness beyond just on-demand coaching. MYX members can now catch up on the news with national network Newsy, venture from home on a scenic virtual ride, connect with coaches during Coach Diaries, and learn from industry experts in MYX’s Mat Chat original series. All content streams from MYX’s 21.5” HD swivel screen, while simultaneously displaying real-time heart-rate data for a smarter workout every time.
MYX’s member research shows content variety outside of structured workouts is becoming an important factor in what people crave as they tackle fitness at home. While on-demand, one-on-one coaching is essential, catching up on the news, virtually exploring an exotic locale or discovering motivational content, might be what the day calls for. MYX Media provides members those options and more, while still integrating heart-rate data as a powerful measure and motivator.
“Adding MYX Media to our one-on-one coaching and customized heart-rate training, further positions MYX as the most personalized experience in at-home fitness,” says Heberto Calves, President of MYXfitness. “The fitness-tech industry at large seems disproportionately focused on the competitive, ‘workout to win’ consumer. The MYX content and experience speak to the 58% of the market that identifies as ‘workout for life’. These consumers are looking for real results for real life and have asked for options, beyond coaching content, to stay motivated and engaged. MYX Media provides those options and redefines what people should expect from the at-home fitness experience.”
At launch, MYX Media will include:
- News Streaming: Straightforward, opinion-free, 24/7 news from MYX’s partner Newsy. This partnership allows members to conveniently stream the news to stay informed on important headlines, while squeezing in a workout from the comfort of their own home. For Newsy’s full programming lineup, visit newsy.com/tv-schedule/.
- Mat Chats: Original interview series with industry and subject-matter experts hosted by MYX Coaches. The series explores fitness, health and wellness topics that the MYX community will learn about together. It empowers members with information, tools and options on a number of subjects ranging from debunking nutrition myths and healthy relationships to sticking to your fitness goals and sleep.
- Coach Diaries: Intimate interviews with MYX Coaches who share personal stories about their real lives to strengthen the bond between coaches and members. In each episode, a MYX Coach reveals how fitness and movement helped them get through personal obstacles like body image, sobriety, divorce, anxiety and more.
- Scenic Rides: A series of exotic, scenic rides for virtual travels to far away locales such as New Zealand, Northern Italy, Hawaii and more. The timed rides offer an immersive, self-paced alternative to coach-led workouts with amazing views as you pedal across the Pacific Northwest, Costa Rica or the Chilean Patagonia.