New cloud-based platform and headset keep store associates connected while giving IT greater control across retail locations
Jabra, a global leader in professional audio and video solutions, today announced Jabra Perform Plus and Jabra Perform 55, an integrated retail communication and device fleet management solution for multi-shift retail environments. Together, they give retail IT and operations teams centralized control of shared headsets across stores and locations and help store associates stay connected.
As retailers deploy more connected technology across their stores, managing growing numbers of shared devices across locations becomes increasingly complex. Store associates need fast access to colleagues and information while serving customers, while IT and operations teams need a scalable way to deploy, configure and secure that technology.
Research shows that 88% of store associates report challenges getting timely assistance or information, while 90% say the right technology helps them complete tasks faster.1 At the same time, industry research shows that 81% of frontline workers experience device or app issues that stop them from working at least monthly, with nearly 60% experiencing work-stopping mobile issues weekly or more often.2
Jabra Perform Plus and Jabra Perform 55 bring these needs together, combining centralized device fleet management with hands-free communication to help retailers scale more consistently across locations.
Centralized control across retail locations
Jabra Perform Plus gives IT and operations teams a centralized platform to deploy, configure, secure and manage headset fleets from one platform remotely. From managing firmware updates and maintaining approved settings to conducting compliance checks and monitoring performance remotely, the platform helps retailers maintain consistent device experiences while helping to reduce the need for on-site IT support.
Perform 55 at launch, with support for additional Jabra Perform devices planned to follow.
Real-time communication on the retail floor
Developed based on direct feedback from retail teams, the Jabra Perform 55 retail headset gives store associates instant access to colleagues, managers and information through push-to-talk and voice-led workflows, helping them resolve questions without having to step away from the customer.
High-performance microphones block 99% of background noise so associates can communicate clearly, even in busy retail environments, while its lightweight, discreet design is suited to customer-facing roles.3 Compatible with leading push-to-talk platforms including Zebra Workcloud Sync, Zello and Zoom, Jabra Perform 55 integrates seamlessly into existing retail workflows.
As retailers increase their investment in AI, voice is emerging as a key interface for frontline workers. According to early findings from upcoming Jabra research, 96% of retailers expect AI investment to increase, 71% expect voice AI to be deployed at scale within two years4. Together, Jabra Perform 55 and Jabra Perform Plus provide a foundation for introducing future voice-enabled AI workflows across retail operations.
To support busy shared-shift environments, Jabra is also introducing the Jabra Perform 5-Bay Universal Charging Base, helping retailers keep shared headsets organized, charged and ready between shifts.
Andrew Doyle, VP for Frontline Solutions at Jabra says, “Retailers are under pressure to keep store associates connected while making growing technology deployments easier for IT to manage across locations. With Jabra Perform Plus and Jabra Perform 55, we are bringing together the retail communication endpoint and platform behind it for scalable, voice-led store communication. Our goal is to help associates stay connected in the moment, give IT and operations teams greater control and prepare retailers for future AI-assisted workflows.”
Jabra Perform 55 also extends Jabra’s retail communication portfolio, joining Jabra Perform 10 and Jabra Perform 45 SE to give retailers a broader choice of headset solutions.
Product highlights
Jabra Perform 55:
- Microphones that block 99% of background noise for clear communications and a natural listening experience.
- Lightweight, over-the-head design for shift-long comfort and IP54-rated protection against dust and spills.
- Up to 20 hours of talk time or 50 hours of push-to-talk time, with a 10-minute fast charge delivering 10 hours of talk time or 25 hours of push-to-talk time .
- Face2Face mode instantly mutes calls and audio when lifting the boom arm, enabling seamless customer interactions.
- One-touch pairing with Android devices for quick setup between shifts.
- TCO Certified, Generation 10, with replaceable battery and ear cushions, firmware updates and recyclable packaging, helping extend the headset’s lifespan and reduce e-waste.
Jabra Perform Plus:
- Single platform to deploy, configure, secure, update and monitor Jabra Perform headsets across sites.
- Remote deployment and configuration help reduce the need for on-site IT support.
- Firmware updates, rollback and compliance checks help keep devices up-to-date and secure.
- Real-time reporting and analytics provide greater visibility into device performance.
- Role-based access and audit trails support enterprise security and compliance.
- Jabra Perform Plus Mobile App provides app-based support for pairing and headset use when needed.
- Supports integration with existing IT systems and workflows through SSO and APIs.
Jabra Perform 5-Bay Universal Charging Base:
- Charges and organizes five compatible Jabra Perform headsets in one compact design.
- Click-in, click-out charging simplifies shift handovers and shared device workflows.
- Fast charging on compatible Jabra Perform headsets delivers hours of use during short breaks.
Availability
Jabra Perform 55 is available now at MSRP €199.99/$229.99.
Jabra Perform 5-Bay Universal Charging Base is available now at MSRP € 209.99/$249.99.
Jabra Perform Plus will be available as an Early Access Version in Q4 2026, with core fleet management capabilities at launch and expanded functionality planned to follow.
Find out more about these products by visiting www.jabra.com/perform-55
1 Zebra Technologies, 18th Annual Global Shopper Study: Inside Retail: The Push for Progress, 2025.
2 B2M Solutions, 7th Annual State of Enterprise Mobility Report, February 2026.
3 Based on GN internal testing
4 Upcoming Jabra research
About Jabra
Jabra is a world leading brand in audio, video, and collaboration solutions – engineered to empower businesses. Proudly part of the GN Group, we are committed to bringing people closer to one another and to what is important to them. GN’s R&D team utilizes innovative hardware, software, and AI-enabled technologies and expertise across hearing, enterprise, and gaming product groups. This engineering excellence allows Jabra to create integrated and customer-centric tools for contact centers, offices, and collaboration to help professionals work more productively from anywhere. www.jabra.com
Founded in 1869, GN Group employs more than 7,500 people and is listed on Nasdaq Copenhagen (GN.CO). GN’s solutions are sold in 100 countries across the world. Visit our homepage GN.com or connect with us on LinkedIn, Facebook, and X.
