HURU — an all-weather city and travel backpack with a lifetime warranty and a built-in waist bag — launched today on Kickstarter.
HURU is designed for both the office and the outdoors and is constructed using premium materials: army-approved, water-resistant Cordura fabric; best in the world YKK zippers; and custom steel stoppers and fasteners.
10 main features of HURU:
- The belt, which can be transformed into a detachable waist bag. Just take it off, put your wallet, bank cards, phone, keys and other valuables in it and go on exploring the city while leaving your backpack safe in the hotel or in the car.
- HURU is water-resistant. You don’t need an extra cover for the backpack. No drop of water will get inside HURU and damage belongings, as it is constructed using water-resistant Cordura fabric, YKK zippers, and a real leather base.
- Water-resistant hood stored in the backpack, ready to protect the owner from unexpected showers.
- HURU backpack opens like a suitcase, which makes packing for a trip very easy.
- HURU’s capacity is 22 liters and it is expandable to 40 liters in one simple move.
- The backpack fits into the hand luggage compartment on the airplane, so your belongings are always with you during the flight.
- A lateral stiffness plastic base is installed in the backpack’s rear section to spread the load across the whole back, thus drastically decreasing pressure on parts of the spine that would normally be compromised by backpack usage. This is really important for anatomical and physiological well-being, reducing the spinal load as much as possible.
- Each strap has a secret pocket for keys, bank cards or an ID card. These pockets can easily be accessed by the backpack owner, but not by a thief.
- In addition to the main section of the bag, HURU has two extra compartments: one for a 15-inch laptop and a smaller one for a book, a tablet, or some documents. The backpack also has a separate roll-up compartment where you can store items up to 20.6 inches (53 cm high), such as a tennis racket or a skateboard.
- There is a special heat insulating compartment to store drinks.
HURU backpack story:
HURU was launched by Oleg Vlasenko, a serial entrepreneur, who has created several successful businesses in the healthcare and IT sectors. Oleg does a lot of traveling, both for business and pleasure, and has tried plenty of backpacks, but they never quite satisfied him. Some didn’t have the functionality he needed, some weren’t very stylish, others were made of low-quality materials. That’s why he decided to create HURU.
Oleg gathered together a team of like-minded people, including Kirill Kulik who has 20 years’ experience of running garment manufacturers and Vitaly Bytchenok who was a clothes designer for French fashion houses. They have worked alongside orthopaedists on this project to create a backpack that will be as light and low-impact for the spine and body as possible.
Kickstarter goal and prices
HURU’s goal is to reach $15,000 in a month. 60 super early birds who give $250 will receive the backpack with a 29% discount on the retail price, 100 early birds who give a $275 donation will get 21% off the retail price, all other Kickstarter fans will get the backpack for $300, which is 14% off the retail price. A set of two backpacks will cost $520, a set of ten backpacks will cost $2400.
Production and shipment
HURU backpack is ready for mass production. HURU’s US-based company has a contract with Utactic, a high-quality military backpack manufacturer.
The first shipments for super early birds will take place in November 2017, before production ends, and the remaining backpacks are shipped to all backers in February 2018.