Finding a good source of paid traffic can be challenging if you don’t know what you’re looking for. If you choose the wrong one, you’ll be throwing away your hard-earned money and can potentially harm your website rather than help it. Depending on what you need traffic for, it is best to choose web traffic providers that are flexible in the way they deliver visitors. Getting one hundred thousand paid visitors within 24 hours can overwhelm even the best-managed websites. There is also the issue of cost – a major point of consideration when shopping for paid traffic. In this article, we will discuss what to look for when buying traffic so that you only purchase quality traffic that will positively impact your website. 

Let’s get into it!

Search for Established Providers

Although it makes sense to consider new paid traffic sources – we were all startups at some point – trust is a big issue. If you haven’t bought traffic before and don’t have any experience with the results, play it safe and go with established and reputable providers that have earned a following. If nothing else, these oldies but goodies will have enough online data that will help you make the right decision. There are many options when you go for longevity and reviews. These include Fiverr, Maxvisits, Webtrafficexperts, and even Google. Such services provide website owners with paid traffic in one form or another. It’s worth pointing out that knowing exactly what type of traffic you need is essential when it comes to your selection of traffic providers.

Different providers of paid traffic will inevitably have their own specialties. Most of these come in the form of paid ads, views, followers, targeted traffic, and even comments or likes. Knowing what providers specialize in will help you to decide whether or not their services are worth engaging. After all, if the provider you are considering buying targeted website traffic from is better known for its social marketing products, this might not be the right provider for a company dealing in heavy items that cost a lot to ship out of state. The ability to check track records of established providers means that established businesses are more likely to tick the right boxes. If a paid traffic seller has been around for a long time, they will have served many customers. These customers are usually quite vocal.

Be aware that paid traffic provider reviews are usually very mixed according to client expectations. While consistently bad reviews give a good indication of service, consistent high marks are rare. Many people buy website traffic to pick up the slack of badly-designed websites or low-quality products and services. This isn’t where paid traffic pays.

Real Traffic, Bots, and Socials

Real traffic is composed of real people. These human visitors have the potential to make a discernible impact on your website. Not only will this type of traffic contribute toward your visitor count, but it is also the type of traffic that can convert. Bots, on the other hand, are composed of machines and code. They are designed to mimic users but do not provide conversions. Search engines can be particularly harsh to websites that use bots to inflate their numbers, and some bots are specifically designed to infect your digital presence with malware. Although bot traffic will not always earn you a search engine penalty, they won’t impact conversion rates. Bot traffic has minimal uses. Social traffic comes solely from social media sources. Think of followers, comments, likes, shares, re-tweets, and so on. Social traffic is best applied to social networking sites; however, it also pertains to views and subscribers to platforms like YouTube. If your focus is on building a social media presence, social traffic is the best-paid traffic type for you.

What’s Your Budget?

Providers of paid traffic offer plans that vary according to traffic type, demographics, and costs. However, the main deciding factor for plan prices is visitor numbers. Security, traffic customization, visitor origin, etc. come into play when selecting the right plan for your budget. The more control and visitors you want, the more you pay. Cost doesn’t always determine traffic quality. Some less-reputable providers charge high prices for low-quality visitors, but you could find cheap traffic that ticks all of the boxes. Dirt cheap paid traffic exists, but it shouldn’t as traffic providers need to maintain huge, regularly updated websites that attract millions of visitors on a daily business. This scale of website management does not come cheap. So be aware that paying for the most expensive plan from the most costly provider does not guarantee results. You still need to research the provider’s reputation. 

Average web traffic prices range between $0.0025 and $0.009 per visitor. Anything much lower or higher is suspect. Before paying for any service, compare plans from various traffic providers like ultimatewebtraffic and Facebook, then make your informed decision depending on your budget. Cheap paid traffic undercutting everyone else usually means low security, bot traffic, and zero targeting options. If you use AdSense, cheap traffic might cause more problems than it is worth. Make sure you read the small print. If you really want that dirt cheap traffic, set up a dummy website and make a small order first. Don’t release this traffic onto your carefully designed and expensive company site without testing it thoroughly first.

Smooth SEO Integration

Paid traffic should support your ongoing SEO strategies in a smooth, streamlined way. You can’t purchase thousands of visitors and then sit back and wait for the results. Firstly, ensure your large volumes of visitors are calculated in your analytics tools. Keeping track of how many visitors you are getting from organic sources and paid sources is incredibly important. By keeping track of the numbers, you can quickly tell if you’re getting an ROI. Secondly, your visitor numbers shouldn’t cause Google algorithm suspicion. If you only get 100 visits a day in normal circumstances, spread your visitors over 2 to 4 weeks and coordinate paid visitors with active campaigns. 

Lastly, make sure paid visitors land on a page that is attractive, quick-loading, and immediately interesting. While conversion rates for paid traffic aren’t anywhere near as high as organic traffic rates, sheer numbers can make up for this. Paid traffic works best as a supplementary service. It should not be your primary source of traffic. Startups enjoy the rapid boost to brand awareness using ongoing paid traffic orders until slower organic sources catch up. Existing businesses use one-off paid traffic orders during launches and campaigns to make sure the message gets across. Those who want a cost-effective SEO strategy use consistently high visitor numbers to get their business listed high on the SERPs. 

Whatever your business and whatever your strategy, paid traffic has its place. If you are prepared to incorporate long-term quality marketing tactics, paying for visitors will produce better results every time.