Fruit Wall: Almost As Natural As the Tree

Unless you live in isolation or have no access to the internet, I suspect that you have seen a television show devoted in some way to food.  You may think that Hells Kitchen, Master Chef, Next American Top Chef, Iron Chef, and a variety of cupcake/baking shows are simply devoted to delicious, mouthwatering, foods.  However, reality often finds that food presentation is equally as important and sometimes more important than the taste.  When it comes to food, we rarely get to escape the idea of judging a book by its cover.  The visual presentation sets up the experience; the aroma, and the flavor serve as the denouement.   Why then do most of us shove our fruit/vegetables into a bowl or into a drawer in the refrigerator?  Do you find it interesting that so many people have a fruit bowl?  How many people store tomatoes, apples, pears, avocados, onions, bananas, garlic, and stone fruits (nectarine, apricot, peaches) in the fridge?  According to the food network, the fridge should only be used at the end of their lifespan to extend this a few days to weeks.  In fact, putting some of the fruits in the refrigerator will prevent them from ripening or ruin the process entirely.

FRUITWALL components
The FRUITWALL arrived in a rather large 24 inches long by 3 7/8 inches wide by 2 5/16 inches thick retail package.  The colorful cover displayed a hanging fruit stand, with an apple, tomato, orange, pear, and lemon.  The lower and upper panels proved to be my favorite, displaying an orange, a lemon, a pear and a few apples with various comical faces.  Both side panels listed the FRUITWALL title and logo.  The back panel provided the most functional data.  Starting at your top left, the company provided a fruit bowl with a large X denoting what not to do.  Beneath the image, I found an affirmative checkmark denoting a hanging FruitWall.  To the right, you will find three images showing the rack, the hanging shelves, the fruit, and the product dimensions.  According to the packaging, the aluminum, and steel, powder-coated, hanging fruit bowl, will measure just under 2 feet wide and just under 3 feet tall (23 5/32 inches wide, 3 5/16 inches thick and 32 9/16 inches tall).  The FRUITWALL weighs 4.96lb and can hold up to 27 lbs of fruit (4.5lb per shelf).  If you want to learn more, use the QR code listed on the back of the packaging.

To access the hanging basket, you will first need to slide off the outer slipcover and then lift the top of the box upward.  The internal flap provided a quick installation/instruction manual, detailed the needed equipment and detailed the ability to hang the product on drywall, wood or stone.  When you remove the 4.96-pound device, you will notice a single bundled product.  The metallic faceplate easily slid off of the metallic mount and hid the six paper-wrapped shelves and another internal bundle held the 4 hanging wires and three 2-inch mounting screws.  To set up this kit, you will need a drill, measuring tape, level and possibly three drywall anchors (not included).  I removed a hanging mirror in my kitchen and decided to use the bare wall to hang the FRUITWALL.  As a perfectionist, I like to measure, I like symmetry and I like to make sure that I measure thrice and cut once.  I centered the FRUITWALL on the wall, leveled the top edge of the device with my doorjamb and drilled the three holes with the screws.  Unfortunately, none of these holes hit the wall studs.  I backed out the screws, changed my Phillips bit for a 15/64 inch drill bit and enlarged the screw holes.  I placed three drywall anchors into the holes, held the metallic frame and reinstalled the three screws.  Within the small paper bag, I found the four three foot long hanging cables.  Install the cables into the groove with the riveted piece angled upward.  Add the shelves over the crimped section and lock them into place.  As I hung the upper shelves, the structure became more rigid and secure.  Once the shelves were installed, I angled/aligned the front faceplate and slid it over the hanging wires.

Once complete, the device measured 23 5/32 inches wide by 32 9/16 inches tall and  3 5/16 inches thick and had 4 7/8 inches of space between each of the shelves.  The six aluminum shelves mounted easily to the steel supports and after a few minutes remained stationary on the wall.  The device will allow you to free up some counter space, eliminate the need for a messy, hard to clean fruit bowl and will allow your fruit to breath at room temperature.  Since fruit does not typically last that long in our home, with a total of two adults and three children (9/6/3), I was not able to test if this device prolonged the fruit shelf life.  I loved that I could use a section of wall as both a storage structure and as an avenue for artistic expression.  You can adjust the fruits by color, by shape or set any pattern that you wish.  When you tire of the look/feel of the wall, you can change it up.  One of the most interesting aspects mentioned by the website was about visual appeal.  By placing the fruit and fresh vegetables out in the open, FRUITWALL hopes that your family will make better/healthier decisions regarding snacks.  Why do you think stores place the worse foods at the eye level of children? Also, why is the milk located at the back of the store?  I can assure you that product placement is no accident.

If I would change anything about this device, it would be the height that I chose to hang it.  I am aware that this is not really a negative for the device, but it was still difficult to eyeball the dimensions from the box.  If you have children, you will probably want to measure about 3-4 feet from the floor, so that they can pluck a fruit from the wall at their leisure.  You will need at least a two-foot section of wall and at least three feet vertically.

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