FotoJet meets all your needs to create beautiful graphic designs.
I am a marketing professional by day and a tech reviewer by night. As it turns out, those two masks tend to fit together rather nicely. I can take my professional experiences and relate them to the products I’m testing out. Most of the time, it’s a passive relationship, but every once in a while I find that the two parts of my day collide with a vengeance. Reviewing this app for Mac is one of those times.
FotoJet Designer is a stylish, user-friendly app that makes it possible for you to make beautiful custom graphics quickly and efficiently. FotoJet has a lot of great features going for it and to be honest when I first saw it, I thought, “Oh, it’s just another run-of-the-mill design app with templates.” As it turns out, this is so much more than that. For those of you who may not continue reading my review, let me say this. If you are in marketing, especially if you are a one-person marketing department, you should use $15 from your budget and buy this app. It will end up saving you precious time and money making posters, flyers, social media images, cards, and most any other design work you need to do.
Now that I have your attention, let me start by saying that my day job is as an all-in-one marketing/public relations department. And I am the only one in it. I’ve been in the position to do this sort of work before and I have the graphic design background to do it, but when you are a one-person show, you don’t have the time to spend an 8-hour day working on one print piece. You have to multitask and a lot of times you need to create a piece and quickly move to the next. Anyone who works in non-profit marketing knows this is true and FotoJet Designer has literally done the heavy lifting for me the past two days.
So what is so great about this app? Well, FotoJet Designer gives you the ability to design any type of graphic piece (print, web, etc.) within a few short minutes. The app includes more than 900 templates, thousands of resources (clip art, images, etc.), and some really easy-to-use, but powerful editing tools. Even if you are brand new to design, you can create a graphic piece in just a few minutes. The hardest part of using the app is choosing what you want to use in your design.
When you first start the app, you will find yourself in the dashboard area where you can start your piece with a template or by creating a custom sized piece. To me, I believe the social media templates are the most useful. You can use Word or Pages to create quick posters and other standard graphic pieces, but social media graphics can be a little tricky because of their odd sizes. FotoJet makes it simple because they have customized their templates with the social media graphics in mind.
For example, I have a special event coming up soon for my day job — Customer Appreciation Days. We just finalized the details for the event yesterday so I decided to update our Facebook page with a new cover image that would highlight that we are having this special event, but I wanted it to be a teaser. So, I found a simple template for a Facebook cover image in FotoJet, changed the background color, added a clip art banner for art, which matches the poster artwork I had already created, and then added a few lines of text. This process literally took me 3 minutes from template selection to posting online. I didn’t have to hunt for the profile image dimensions and I didn’t have to waste time searching online for just the right clip art. Had I done this from scratch using InDesign or even Photoshop, the process would have likely taken me at least an hour with searching and customization that I would have had to do to get the colors right.
With FotoJet Designer you have the option to use your own photos and you can complete simple edits like cropping right inside the app. Moving and resizing elements is super easy since FotoJet provides guides to make sure you align everything just right and you even have access to features like layer management, undo/redo, and auto snap. It’s a very advanced layout program for such a low cost. You can share creations directly to social media (Facebook, Twitter, Pinterest, or Tumblr) and can save out as a JPG or PNG. You can also save projects for future edits.
As excited as I am about this app, I do want to say that it’s not the end-all be-all. If you absolutely have to create something custom, you may want to turn back to a program like InDesign, but FotoJet Designer really has a lot going for it and you can do a lot with it. One really nice thing about FotoJet is that you can actually try it out through the FotoJet website. They have it set up so you can use HTML5-based FotoJet. I would recommend getting the desktop version for long-term use, but for getting started and trying out the app, the HTML5 version is a great option.
My only hope is that with all of the improvements that are coming to iOS this fall with iOS 11 that FotoJet might release an iOS version of the app, too.
DOWNLOAD – Mac App Store – $14.99