Replacing the renowned Chorus range, Chora embodies French manufacturing quality and is an outstanding new entry into the hi-fi world. 

Focal – the French expert in high-fidelity audio manufacturing – is showcasing Chora, its new bookshelf and floorstanding loudspeaker lineup, during the Rocky Mountain Audio Fest and CEDIA conferences. Made in France at Focal’s specialist manufacturing facilities, Chora is a new generation of high-quality yet affordable loudspeakers, featuring unique technology and Focal’s timeless design. Chora is available in three different models (826 3-way, 816 2.5-way and 806 bookshelf), and is available this month, starting at just $899 for a pair of the 806 bookshelf loudspeakers.

Accessible High-Fidelity 

From its workshops in Saint-Étienne, Focal has spent the past 40 years innovating, creating and reinventing the laws of Hi-Fi in its quest for the perfect response to the listening demands of its customers. As part of this process of constant renewal, the brand is unveiling a proud successor to its Chorus line with the launch of Chora. The engineers may have had the same goal in mind when conceiving the project – namely, to offer accessible high-quality products – but the results are on another level. In addition to a unique design perfected by three new finishes, the midrange and bass speaker drivers in the Chora loudspeakers are made of an all-new cone, offering instant sound appeal and visual charm. 

Slatefiber: The New Focal Cone 

Slatefiber is a unique new speaker driver material designed and manufactured by Focal in France. Behind its stylish slate-effect look hides an impressive speaker-cone performance as a result of a range of technical innovations. Focal has introduced new materials that achieve even greater damping, rigidity and lightness, like thermoplastic polymer with non-woven recycled carbon fibers. With this exclusive and innovative cone, the sound reproduction of midrange frequencies is perfectly balanced and rich, with minimal coloration and plenty of dynamics. The soundstage is remarkable, for a true high-fidelity listening experience in your own home. 

Timeless Beauty 

The Chora line consists of the Chora 826 and Chora 816 floorstanding loudspeakers and the Chora 806 bookshelf loudspeaker. In addition to the Slatefiber speaker drivers, these sound solutions integrate a TNF Aluminum/Magnesium tweeter – another Focal signature – for a perfectly rendered treble. 

While the brand has invested in high-performance industrial tools for the manufacturing of its Hi-Fi solutions, it also makes sure that aesthetics are center-stage. Chora loudspeakers are available in Black, Light Wood and Dark Wood finishes. To complete the range, more Chora sound solutions are due to be launched in 2020, with the focus on Home Cinema. 

The entire Chora lineup is available for order now.

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