Apple announced three new major product releases and gave some business updates during their fall media event.

As is becoming a tradition for this time of year, Apple held a fall special live event today to make some new product announcements. In year’s past, Apple holds this event after their September event, which usually announces new iPhones and Apple Watches. This year was no exception as Apple announced new MacBook Air models, iPad Pros, and Mac Minis. In addition to the product announcements (details are below), Apple’s Senior VP of Retail, Angela Ahrendts, announced the success of the Today at Apple program along with an expansion of their curriculum to include 60 new sessions. Apple CEO Tim Cook also announced the availability of iOS 12.1 which is being released today. The event closed out with a short performance from musical artist Lana Del Rey, who uses Apple products to create her compositions.

All-new MacBook Air takes flight

Apple today introduced an all-new MacBook Air, bringing a stunning 13-inch Retina display, Touch ID, the latest processors and an even more portable design to the world’s most loved notebook. Delivering the all-day battery life it’s known for, the new MacBook Air is available in three gorgeous finishes — gold, space gray and silver. The most affordable Retina-display Mac ever also includes an Apple-designed keyboard, a spacious Force Touch trackpad, faster SSDs, wide stereo sound, the Apple T2 Security Chip and Thunderbolt 3, making the new MacBook Air the perfect notebook to take with you everywhere you go.

Retina Display Comes to MacBook Air

The new MacBook Air features a stunning 13.3-inch Retina display with over 4 million pixels of resolution so text and images in macOS Mojave look sharp and stunning. And with 48 percent more color than the previous generation, images are more lifelike than ever.1 The new MacBook Air also includes a built-in FaceTime HD camera, which is perfect for Group FaceTime calls with friends and family, as well as a three microphone array for better sound quality when making calls and improved voice recognition for Siri.

Featuring Touch ID and Apple T2 Security Chip

MacBook Air now includes Touch ID — a fingerprint sensor built right into the keyboard — which allows you to conveniently and instantly unlock your MacBook Air, authenticate your identity, and make fast, simple and secure purchases using Apple Pay. To support Touch ID, MacBook Air comes with the Apple T2 Security Chip, which makes your notebook far more secure. The T2’s Secure Enclave protects Touch ID information and also ensures that software loaded during the boot process has not been tampered with. The T2 also features an SSD controller with on-the-fly data encryption for everything stored on the SSD. These allow MacBook Air to offer the most secure boot process and most secure storage of any notebook. T2 also features an always-on processor that enables “Hey Siri,” which lets you make requests to Siri with just your voice for things like finding files or opening an app.

Latest Generation Keyboard and Industry’s Best Trackpad

MacBook Air also features the third-generation Apple-designed keyboard for more precise and responsive typing. Each key is individually backlit using low-power LEDs for more accurate illumination. The new MacBook Air also includes the industry-best Force Touch trackpad, which delivers pressure-sensing capabilities and haptic feedback, and is 20 percent larger than on the previous generation MacBook Air, offering a quieter and more capable trackpad experience.

Fuller, More Immersive Audio Experience

With more advanced speakers and audio processing technology, MacBook Air delivers a higher quality audio experience and wide stereo playback that makes watching movies and listening to music more immersive than ever. The speakers are 25 percent louder with two times more bass than the previous generation for more dynamic range and fuller sound.1

Performance to Power Your Daily Activities

The new MacBook Air features an 8th generation Intel Core i5 processor, Intel UHD Graphics and faster 2133 MHz system memory up to 16GB, delivering the performance you need for everyday activities like organizing your photos, browsing the web, creating presentations or viewing and editing videos. MacBook Air also features SSDs up to 1.5TB in capacity, that are up to 60 percent faster than the previous generation and make launching apps and opening files feel snappier and more responsive.

Thunderbolt 3, the Most Versatile Port Ever

MacBook Air now comes with two Thunderbolt 3 ports which allow you to charge your notebook, quickly transfer data via USB and Thunderbolt, output video in three formats and connect to a whole host of devices including external storage, docks for additional ports, 4K, and 5K displays, and eGPUs for faster graphics. It’s the most versatile port ever. With over 700 Thunderbolt 3 devices in the ecosystem and growing, along with thousands of USB-C devices, MacBook Air allows you to take advantage of a whole new generation of accessories.

All-New, More Portable Design and The Greenest Mac Ever

The new MacBook Air packs all of these features in a new, distinct wedge-shaped design which is now even more compact and portable and delivers up to 12 hours of battery life during wireless web use and up to 13 hours of iTunes movie playback.2 Featuring a significantly smaller footprint, the new MacBook Air takes up 17 percent less volume, is 10 percent thinner measuring just .61 inches at its thickest point, and at just 2.75 pounds is a quarter pound lighter than the previous generation.

In addition, the new MacBook Air enclosure is made from a custom, Apple-designed aluminum alloy that enables the use of 100 percent recycled aluminum for the first time, which has the same strength, durability and beautiful finish as the aluminum in all Apple products.3 Using this custom aluminum alloy helps reduce MacBook Air’s carbon footprint by nearly 50 percent, making it the greenest Mac ever.

Pricing and Availability

Starting at $1,199, the new MacBook Air is available to order today on apple.com. It will be available in Apple retail stores and through Apple Authorized Resellers starting Wednesday, November 7. Additional technical specifications, configure-to-order options, and accessories are available online at apple.com/mac.

The new graphics configuration option for MacBook Pro will be available to order on apple.com and in Apple retail stores and through Apple Authorized Resellers starting Wednesday, November 14.

New Mac mini packs a huge punch

Apple today gave Mac mini a massive increase in performance. Now with quad- and 6-core processors, up to 64GB of faster memory and blazing fast all-flash storage, the new Mac mini delivers an insane five times faster performance, making it the most powerful Mac mini ever made.1 And with Thunderbolt 3 ports, the Apple T2 Security Chip and a 10Gb Ethernet option, the new Mac mini is a faster and more capable desktop that can do so much more.

Five Times Faster and More Powerful Than Ever

Now with quad- and 6-core 8th-generation Intel Core processors with Turbo Boost Speeds up to 4.6GHz and Intel UHD graphics, Mac mini delivers up to five times faster performance than the previous generation.1 Mac mini now rips through traditional desktop tasks like photo and video editing, music creation, and software development, and crushes pro workflows including video transcoding, code compiling and live musical performances. And with up to 64GB of 2666 MHz memory, Mac mini can load larger files into memory, run more virtual machines or manipulate even larger data sets. Every Mac mini now features the speed and reliability of all-flash storage. With capacities up to 2TB, the SSDs on Mac mini are up to four times faster, so working with large files and opening apps is quicker than ever.

Apple T2 Security Chip Comes to Mac mini

The Apple T2 Security Chip brings industry-leading security to your Mac mini. The T2 features an SSD controller with on-the-fly data encryption so everything stored on the SSD is automatically and fully encrypted. The Secure Enclave in T2 ensures that software loaded during the boot process has not been tampered with. T2 also features HEVC video transcoding that’s up to an incredible 30 times faster, enabling pro users to work more quickly with higher resolution video throughout their workflow.

Higher Performance I/O With Thunderbolt 3 and 10Gb Ethernet

With four Thunderbolt 3 ports, twice as many Thunderbolt ports as the previous generation and each with double the performance, the new Mac mini can connect to high-speed storage, 4K, and 5K Thunderbolt displays, and output video in three formats. Mac mini also features an HDMI 2.0 port, two USB-A ports, an audio jack, and Gigabit Ethernet, so it can connect to almost anything. And for super fast networking performance, Mac mini offers a 10Gb Ethernet option for the first time.

100 Percent Recycled Aluminum Enclosure and a Smaller Carbon Footprint

Now in a gorgeous new space gray finish, every new Mac mini enclosure uses an Apple-designed aluminum alloy made from 100 percent recycled aluminum for the first time, which has the same strength, durability and beautiful finish as the aluminum in all Apple products.2 The Mac mini also features the use of more post-consumer recycled plastic in parts like the foot. All together these advancements help to reduce the carbon footprint of the new Mac mini by nearly 50 percent.

Pricing and Availability

Starting at $799, the new Mac mini is available to order today on apple.com. It will be available in Apple retail stores and through Apple Authorized Resellers starting Wednesday, November 7. Additional technical specifications, configure-to-order options, and accessories are available online at apple.com/mac.

New iPad Pro with all-screen design is most advanced, powerful iPad ever

Apple today introduced the new iPad Pro with all-screen design and next-generation performance, marking the biggest change to iPad ever. The all-new design pushes 11-inch and 12.9-inch Liquid Retina displays to the edges of iPad Pro and integrates Face ID to securely unlock iPad with just a glance.1 The A12X Bionic chip with next-generation Neural Engine in iPad Pro outperforms most PC laptops and offers a new USB-C connector, Gigabit-class LTE, and up to 1TB of storage to enable powerful new mobile workflows.2 With over a million apps designed to take advantage of the large Multi-Touch display, including next-generation apps like Photoshop CC on iPad (coming 2019), the new iPad Pro will push what users can do on a computer further than ever before.

A second-generation Apple Pencil magnetically attaches to iPad Pro and wirelessly charges at the same time. A new touch sensor built onto Apple Pencil detects taps, introducing an entirely new way to interact within apps. The new Smart Keyboard Folio features a streamlined design that’s adjustable for added versatility. The new iPad Pro, Apple Pencil, and Smart Keyboard Folio are available to order starting today and in stores starting Wednesday, November 7.

All-New, All-Screen Designs

iPad Pro features the world’s most advanced display — a stunning, edge-to-edge Liquid Retina display with rounded corners that follow the curves of iPad Pro’s unibody enclosure. With precision-milled glass, advanced pixel masking, sub-pixel antialiasing, and a new backlight design, the new Liquid Retina display in iPad Pro is Apple’s brightest and most color accurate iPad display, featuring wide color support, True Tone and anti-reflective coating for a natural, accurate viewing experience indoors and out. ProMotion technology automatically adjusts the display refresh rate up to 120Hz for ultra-smooth scrolling and incredible responsiveness on iPad Pro.

The new 11-inch iPad Pro packs a bigger display with more pixels in the same footprint as the 10.5-inch model, yet still weighs just one pound. The new 12.9-inch iPad Pro places the largest display of any iPad into a more portable package — a massive 25 percent reduction in volume.3 Both models are just 5.9 mm thin — the thinnest iPad design ever — making iPad Pro now even easier to take with you.

A12X Bionic and Next-Generation Neural Engine

Built specifically for iPad Pro, the A12X Bionic is the smartest and most powerful chip in a tablet, making even the most demanding computing tasks like editing photos or creating 3D models faster and more responsive. Built on industry-leading seven-nanometer technology, the powerful eight-core A12X Bionic features four performance cores and four efficiency cores for up to 35 percent faster single-core performance and a new performance controller for simultaneous use of all eight cores for an up to 90 percent boost during multi-threaded tasks.3 A seven-core, Apple-designed GPU delivers up to twice the graphics performance for incredibly rich and immersive AR experiences and console-quality graphics. On iPad Pro, the breakthrough performance and capability lasts all day thanks to great 10-hour battery life.

Apple’s next-generation Neural Engine is built for advanced machine learning in everything from photography to AR, completing up to 5 trillion operations per second. This enables fast Face ID, faster plane detection for AR apps and other new features that use real-time machine learning. The Neural Engine is designed to deliver improved performance for Core ML tasks, empowering developers to build apps and new iPad workflows that utilize this highly efficient machine learning engine.

Face ID Comes to iPad

Face ID, the most secure facial authentication system in any tablet or computer, comes to iPad for the first time. Designed to work while holding iPad Pro in any position or while seated using the new Smart Keyboard Folio, Face ID takes advantage of the TrueDepth camera system to accurately map and recognize the face to securely unlock iPad Pro, enable Apple Pay in apps and online and allow users to easily gain access to secure apps. The TrueDepth Camera on iPad Pro also enables Animoji and Memoji.

Best Device for AR

Advanced cameras and sensors and improved four-speaker audio combine with the power of A12X Bionic to turn iPad Pro, with its large viewfinder, into the best device ever for AR. With support for the next generation of AR apps, a new world of AR experiences is possible on iPad, such as measuring the reflection on real-world objects, navigating buildings in 3D and exploring entire universes. Adobe’s Project Aero (coming 2019) will enable creators to design experiences that take AR on iPad even further.

New Apple Pencil and Smart Keyboard Folio

The new Apple Pencil and Smart Keyboard Folio, available for purchase separately, give iPad Pro users new levels of precision and productivity. The second-generation Apple Pencil magnetically attaches to iPad Pro for pairing and wireless charging. It becomes even more powerful and intuitive as users can select just the right tool or brush with a simple double tap on Apple Pencil within apps like Notes. Powerful apps from leading developers like Adobe, Autodesk and Procreate also give users the power to be even more creative than ever before.

The new Smart Keyboard Folio protects both the front and back of iPad Pro in a simple, thin and light design encompassing a full-size keyboard that never needs to be charged or paired. Easily adjustable for lap or desk use, the new Smart Keyboard Folio is perfect for getting thoughts down and multitasking.

New Power and Possibilities with USB-C

A new USB-C connector replaces the Lightning connector in support of the powerful ways iPad Pro is used. Incredibly versatile, USB-C offers power for charging, supports USB 3.1 Gen 2 for high-bandwidth data transfers up to twice the speed to and from cameras and musical instruments and drives external displays up to 5K. With USB-C, iPad Pro can even be used to charge an iPhone.

Pricing and Availability

  • The new 11-inch and 12.9-inch iPad Pro will be available in silver and space gray finishes in 64GB, 256GB, and 512GB configurations as well as a new 1TB option. The 11-inch iPad Pro starts at $799 (US) for the Wi-Fi model and $949 for the Wi-Fi + Cellular model and the 12.9-inch iPad Pro starts at $999 (US) for the Wi-Fi model and $1,149 (US) for the Wi-Fi + Cellular model from apple.com and Apple Store locations, and is also available through Apple Authorized Resellers and select carriers (prices may vary).
  • The second generation Apple Pencil for the new iPad Pro will be available for $129 (US). The new Smart Keyboard Folio for the new iPad Pro is available in space gray for $179 (US) for the 11-inch iPad Pro and $199 (US) for the 12.9-inch iPad Pro with layouts for over 30 languages, including simplified Chinese, French, German, Japanese and Spanish.
  • A new Smart Folio for iPad Pro, in a protective, polyurethane folio design, will be available in a variety of colors for $79 (US) for the 11-inch iPad Pro and $99 (US) for the 12.9-inch iPad Pro at apple.com and Apple Store locations.
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