In January 2007, Apple unveiled its flagship mobile device – the iPhone – at an Apple Live Event. It’s been 8.5 years since then and we’ve seen many editions of the iPhone, the introduction and evolution of the iPad, and now, the continued development of the Apple Watch – all announced at Apple Live Events. This year, at Apple’s Special September Event, the executives of the mega computing company once again came together to release the next generation of mobile devices.
Apple CEO, Tim Cook, passed up the traditional business updates and went straight to what the crowd wanted to hear about – new products. He didn’t waste any time as he began with the Apple Watch. It was noted that the Apple Watch has been very popular and as such, they decided to release new Apple Watch® cases and bands, available starting today, including new gold and rose gold aluminum Apple Watch Sport models.
- Apple Watch Sport’s lightweight anodized aluminum case now comes in two new beautiful colors, gold aluminum and rose gold aluminum paired with high-performance fluoroelastomer Sport Bands in lavender, antique white, stone and midnight blue.
- Apple Watch Sport silver aluminum is now available with new orange or blue Sport Bands.
- The stainless steel Apple Watch collection offers a variety of new bands including a two-toned Classic Buckle in black or saddle brown.
- The Apple Watch space black stainless steel case is now available with a black Sport Band.
- Apple Watch Edition now includes an 18-karat rose gold case with a midnight blue Classic Buckle.
The new Apple Watch line will be available starting today, Sept. 9. Apple Watch is available in two different sizes, 38 mm and 42 mm, in three collections, Apple Watch Sport, starting at $349 (US); Apple Watch, starting at $549 (US); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000 (US).
Apple Watch joins Apple’s commitment to (PRODUCT)RED with a stainless steel case and a (PRODUCT)RED Sport Band with a portion of the proceeds going to the Global Fund to fight AIDS.
Apple Watch bands for the entire Apple Watch Sport and Apple Watch collections are available to purchase separately, along with four new Sport Band colors in fog, turquoise, vintage rose and walnut.
To view the entire watch line visit Apple Watch gallery.
In addition to these updates, Apple also announced that they have partnered with Hermès, a French luxury accessory designer specializing in leather, to bring additional looks to the Apple Watch. The new collection of watches include the stainless steel Apple Watch body paired with leather bands from Hermès. The styles include the Single Tour, Double Tour and Cuff, while respecting the design and functionality of the Apple Watch. The collaboration merges Apple’s unparalleled product innovation with the heritage, iconography and craftsmanship of Hermès, creating a unique expression of Apple Watch. The Hermès Apple Watch is only going to be available in specialty stores in certain countries. For more information, visit www.apple.com/apple-watch-hermes. Pricing for the Hermès Apple Watch starts at $1,100 (US) for the 38 mm stainless steel case with the Single Tour, $1,150 (US) for the 42 mm stainless steel case with the Single Tour.
Watch OS 2, which was announced during WWDC, is going to be released Sept. 16.
Apple also announced a brand new iPad model – the iPad Pro. This newest addition to the iPad line brings a large scale tablet into the fold. The iPad Pro measures 12.9 inches on the diagonal, which is only 0.4 inches smaller than the 13-inch MacBook Pro screen that I am currently typing on. As a professional-grade user, I have to admit that I am pretty excited to have this size tablet joining the Apple family of products. It means that I can leave my full-size computer behind and work more from a tablet, which I love doing.
- 12.9-inch Retina display with 5.6 million pixels
- Refined Multi-Touch technology
- Four-speaker audio design
- Unibody enclosure – anodized aluminum
- 64-bit A9X chip with third generation 64-bit architecture
- 802.11ac WiFi with MIMO technology
- All-day battery life (10 hours)
In addition to the iPad Pro itself, Apple announced two brand new accessories made specifically for the iPad Pro – the Smart Keyboard and Apple Pencil. Apple’s new Smart Keyboard further extends the utility of iPad Pro, offering a full-sized keyboard in a thin, durable design so you can take it anywhere. Apple today also introduced Apple Pencil™ for iPad Pro, a precision input device available for purchase separately, which makes drawing and sketching feel remarkably fluid and natural.
iPad Pro starts at $799 (US) for the 32GB with Wi-Fi model and $1079 (US) for the Wi-Fi + Cellular 128GB model, comes in three gorgeous metallic finishes including silver, gold and space gray and will be available starting in November. Apple Pencil will be available for $99 (US) and Smart Keyboard will be available in charcoal gray for $169 (US). iPad Pro accessories will be available starting in November.
iPhone 6s and 6s Plus
One of the other anticipated releases at this event was the newest iPhone model – the 6s and 6s Plus. When the iPhone 6 and 6 Plus released, I really didn’t know what could be changed. Well, Apple answered that question today with the new tagline – The only thing that has changed is everything.
The new iPhones introduce 3D Touch, which senses force to enable intuitive new ways to access features and interact with content. iPhone 6s and iPhone 6s Plus feature Retina® HD displays made from the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.
iPhone 6s and iPhone 6s Plus also introduce a transformative new approach to photography called Live Photos, bringing still images to life by capturing a moment in motion. Live Photos, 3D Touch and other advancements in the new iPhones are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life.
iPhone 6s and iPhone 6s Plus will be available in gold, silver, space gray and the new rose gold metallic finishes. Apple-designed accessories including leather and silicone cases in a range of colors and Lightning Docks in color-matched metallic finishes will also be available. The phones’ starting prices will be $199 and $299 respectively, with a 2-year carrier contract. Apple is also offering a new upgrade program that includes installment plan pricing.
Both new models will be available in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK and the US beginning Friday, September 25, with pre-orders beginning Saturday, September 12.
Also announced today was the release date of iOS 9, which was announced at WWDC in June. iOS 9, the world’s most advanced mobile operating system, will be available on Wednesday, September 16 as a free update for iPhone®, iPad® and iPod touch® users. iOS 9 makes iOS devices more intelligent and proactive with powerful search and improved Siri® features, all while protecting users’ privacy. For more information, visit http://www.apple.com/ios.
Last, but not least, Apple announced the next generation Apple TV. The all-new Apple TV is built from the ground up with a new generation of high-performance hardware and introduces an intuitive and fun user interface using the Siri Remote™. Apple TV runs the all-new tvOS™ operating system, based on Apple’s iOS, enabling millions of iOS developers to create innovative new apps and games specifically for Apple TV and deliver them directly to users through the new Apple TV App Store™.
Watching the demo of this remarkable innovation, was really the high point of the event for me. I love that we will be able to use Siri to interact with our favorite television programs in an entirely new way.
The new Apple TV will be available at the end of October starting at $149 (US) for a 32GB model and $199 (US) for a 64GB model from Apple.com, Apple’s retail stores and select Apple Authorized Resellers.
There were so many new announcements from Apple that it’s difficult to cover all the details. The high points alone are enough to make you drool and want for more. We will bring you more details in the coming weeks and be sure to watch for our reviews on the new operating systems, products and accessories.
For more information on any of Apple’s announcements, or to watch the Keynote, click here.