New iPad Air, Apple Watch, and Health Initiatives Announced
Apple CEO Tim Cook led today’s Fall Keynote address where several announcements were made. Apple unveiled Apple Watch Series 6 and Apple Watch SE, two new iPad models, and the first fitness experience built for Apple Watch that brings significant developments in health and wellness features to iPhone, iPad, and Apple TV. From innovative chip developments with A14 Bionic to new apps and software, and the debut of Apple One subscription plans, here are some of Apple’s biggest reveals today. The information about each piece of news is listed below.
- Apple Unveils all-new iPad Air with A14 Bionic & 8th Generation iPad
- Apple Watch Welcomes Series 6 and SE Models to the Product Line
- Apple Services Now Include Apple Fitness+ and Apple One
Apple Unveils all-new iPad Air with A14 Bionic & 8th Generation iPad
Apple today introduced the eighth-generation iPad, featuring the powerful A12 Bionic chip that brings the Neural Engine to the entry iPad for the first time. Starting at just $329, the upgrade packs even more value into the most popular and affordable iPad, featuring a stunning 10.2-inch Retina display, advanced cameras, and great all-day battery life. Customers can order iPad today, with availability beginning Friday, September 18.
“We’re excited to offer customers an even faster and more powerful experience with the eighth-generation iPad,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With its beautiful 10.2-inch Retina display, the performance boost from the A12 Bionic, great cameras, and so much more, the new iPad is an incredible value at a time when, more than ever, our customers need powerful and versatile ways to work, play, learn, and connect with loved ones.”
A12 Bionic with Neural Engine Delivers the Most Powerful Entry iPad Experience Ever
The eighth-generation iPad with the A12 Bionic chip delivers a huge leap in performance, with 40 percent faster CPU performance and twice the graphics capability.2 This makes the new iPad up to two times faster than the top-selling Windows laptop, up to three times faster than the top-selling Android tablet and up to six times faster than the top-selling Chromebook. For the first time on iPad, A12 Bionic introduces the Neural Engine for next-level machine learning capabilities, including people occlusion and motion tracking in augmented reality (AR) apps, enhanced photo editing, Siri performance, and more.
In combination with A12 Bionic, the power of iPadOS, and Apple Pencil (1st generation), the new iPad is perfect for drawing, note-taking, marking up documents, and more. With its thin and light design, iPad is portable and durable with ultra-fast wireless performance, support for gigabit-class LTE connectivity, and all-day battery life, giving customers the freedom to work, learn, and connect at home or on the go. With Touch ID, unlocking iPad is simple and secure using just a finger, to keep important information safe.
All-New iPad Air Design in Five Beautiful Finishes
The new iPad Air features a completely new thin and light design in five gorgeous finishes: silver, space gray, rose gold, green, and sky blue. The new all-screen design features a larger 10.9-inch Liquid Retina display for a stunning visual experience, with 3.8 million pixels and advanced technologies, including full lamination, P3 wide color support, True Tone, and an anti-reflective coating for an amazing visual experience. To allow the display to extend on all sides, a next-generation Touch ID sensor is integrated into the top button, providing the same fast, easy, and secure way to unlock iPad Air, log in to apps, or use Apple Pay that customers know and love. iPad Air is compatible with Magic Keyboard and its floating design, and built-in trackpad, Smart Keyboard Folio, and new Smart Folio covers, as well as Apple Pencil, which attaches magnetically to the side for easy pairing, charging, and storing.
Most Powerful iPad Air with A14 Bionic
iPad Air delivers a massive boost in performance with Apple’s most advanced chip, A14 Bionic. Handling even the most demanding apps, A14 Bionic makes it even easier for users to edit 4K videos, create gorgeous works of art, play immersive games, and more. Using breakthrough 5-nanometer process technology, A14 Bionic is packed with 11.8 billion transistors for increased performance and power efficiency in nearly every part of the chip. This latest-generation A-series chip features a new 6-core design for a 40 percent boost in CPU performance, and a new 4-core graphics architecture for a 30 precent improvement in graphics.2 To deliver breakthrough machine learning capabilities, A14 Bionic includes a new 16-core Neural Engine that is twice as fast, and capable of performing up to 11 trillion operations per second, taking machine learning apps to a whole new level. A14 Bionic also includes second-generation machine learning accelerators in the CPU for 10 times faster machine learning calculations. This combination of the new Neural Engine, CPU machine learning accelerators, and high-performance GPU enables powerful on-device experiences for image recognition, natural language learning, analyzing motion, and more.
Upgraded Camera and Immersive Audio
iPad Air, which includes a 7MP front-facing FaceTime HD camera, now features the same 12MP rear camera used in iPad Pro for higher resolution photos and 4K video capture. The new design of iPad Air features stereo speakers in landscape mode, elevating the audio experience so users can enjoy wider stereo sound while watching video. iPad Air now features a USB-C port for up to 5Gbps data transfer, which is 10 times faster, for connecting to cameras, hard drives, and external monitors up to 4K. With Wi-Fi 6 performance and 60 percent faster LTE connectivity, along with A14 Bionic, this is by far the most powerful iPad Air ever.
Distinct iPad Experience with iPadOS 14
iPadOS 14, available beginning Wednesday, September 16, brings new features and designs that take advantage of the unique capabilities of iPad, such as its large Multi-Touch display, and versatile accessories. iPadOS 14 further integrates Apple Pencil into the iPad experience for better note-taking capabilities, and new ways to work with handwritten notes. When taking notes on iPad, Smart Selection uses on-device machine learning to distinguish handwriting from drawings, so handwritten text can easily be selected, cut, and pasted into another document as typed text using the same familiar gestures. Shape recognition allows users to draw shapes that are made geometrically perfect and snap right into place when adding diagrams and illustrations in Notes. Data detectors work seamlessly with handwritten text, recognizing phone numbers, dates, addresses, and links, making it easy for users to perform actions like tapping a handwritten number to make a call.
iPadOS 14 also brings Scribble to iPad, allowing Apple Pencil users to handwrite directly in any text field, making actions like replying to a quick iMessage or searching in Safari fast and easy — all without ever needing to put Apple Pencil away. Scribble uses on-device machine learning to convert handwriting into typed text in real-time, so writing is always kept private and secure.
iPadOS 14 makes the iPad experience even more distinctive and powerful in other ways, including:
- New compact designs for incoming FaceTime and phone calls, Siri interactions, and Search to help users stay focused on the task at hand.
- Universal Search to quickly find practically anything, from locating and launching apps, to accessing contacts, files, and information, to getting answers to common questions about people or places.
- New sidebars for many apps including Photos and Files, and streamlined toolbars that consolidate controls into a single place, making them more useful than ever.
- Beautifully redesigned widgets that present timely information at a glance right on the Home Screen.
Most Environmentally Friendly, Most Advanced iPad Lineup Ever
The new iPad Air is designed to be environmentally friendly and supports Apple’s plan to become carbon neutral by 2030. The iPad Air uses a 100 percent recycled aluminum enclosure and 100 percent recycled tin for the solder on its main logic board. The new speakers in iPad Air also use magnets with 100 percent recycled rare earth elements. iPad Air remains free of harmful substances, is highly energy-efficient, and uses wood fiber packaging that is recycled or comes from responsibly managed forests.
iPad Air joins the powerful iPad Pro, the eighth-generation iPad, and iPad mini to form the most advanced iPad lineup ever. With support for Apple Pencil, best-in-class performance, advanced displays, and all-day battery life, whether customers prioritize portability, power, or price, there’s an iPad for everyone. Learn more about the iPad family at apple.com/ipad/compare.
Pricing & Availability
The new iPad (8th generation) is available to order starting today on apple.com and in the Apple Store app in more than 25 countries and regions, including the US. iPad will be available beginning Friday, September 18, with a starting price of $329 (US) for the Wi-Fi model and $459 (US) for the Wi-Fi + Cellular model, and comes in silver, space gray, and gold finishes in 32GB and 128GB configurations.
The new iPad Air will be available starting next month on apple.com and in the Apple Store app in 30 countries and regions, including the US. Wi-Fi models of iPad Air will be available with a starting price of $599 (US) and Wi-Fi + Cellular models start at $729 (US). The new iPad Air, in 64GB and 256GB configurations, will be available in five beautiful finishes including silver, space gray, rose gold, green, and sky blue.
Apple Watch Welcomes Series 6 and SE Models to the Product Line
Apple today announced Apple Watch Series 6, introducing a revolutionary Blood Oxygen feature that offers users even more insight into their overall wellness. Apple Watch Series 6 delivers many notable hardware improvements, including a faster S6 System in Package (SiP) and next-generation always-on altimeter, along with its most colorful lineup yet, featuring a beautiful palette of new case finishes and bands. watchOS 7 brings Family Setup, sleep tracking, automatic handwashing detection, new workout types, and the ability to curate and share watch faces, encouraging customers to be more active, stay connected, and better manage their health in new ways.
“Apple Watch Series 6 completely redefines what a watch can do,” said Jeff Williams, Apple’s chief operating officer. “With powerful new features, including a Blood Oxygen sensor and app, Apple Watch becomes even more indispensable by providing further insight into overall well-being.”
Blood Oxygen Sensor and App
Apple Watch Series 6 expands the health capabilities of previous Apple Watch models with a new feature that conveniently measures the oxygen saturation of the user’s blood, so they can better understand their overall fitness and wellness. Oxygen saturation, or SpO2, represents the percentage of oxygen being carried by red blood cells from the lungs to the rest of the body, and indicates how well this oxygenated blood is being delivered throughout the body.
To compensate for natural variations in the skin and improve accuracy, the Blood Oxygen sensor employs four clusters of green, red, and infrared LEDs, along with the four photodiodes on the back crystal of Apple Watch, to measure light reflected back from blood. Apple Watch then uses an advanced custom algorithm built into the Blood Oxygen app, which is designed to measure blood oxygen between 70 percent and 100 percent. On-demand measurements can be taken while the user is still, and periodic background measurements occur when they are inactive, including during sleep. All data will be visible in the Health app, and the user will be able to track trends over time to see how their blood oxygen level changes.
Apple is joining forces with researchers to conduct three health studies that include using Apple Watch to explore how blood oxygen levels can be used in future health applications. This year, Apple will collaborate with the University of California, Irvine, and Anthem to examine how longitudinal measurements of blood oxygen and other physiological signals can help manage and control asthma.
Separately, Apple will work closely with investigators at the Ted Rogers Centre for Heart Research and the Peter Munk Cardiac Centre at the University Health Network, one of the largest health research organizations in North America, to better understand how blood oxygen measurements and other Apple Watch metrics can help with management of heart failure. Finally, investigators with the Seattle Flu Study at the Brotman Baty Institute for Precision Medicine and faculty from the University of Washington School of Medicine will seek to learn how signals from apps on Apple Watch, such as Heart Rate and Blood Oxygen, could serve as early signs of respiratory conditions like influenza and COVID-19.
Design and Performance
Apple Watch Series 6 improves performance through redesigned hardware that packs even more features and power into the same impressively small design. Using a new dual-core processor based on A13 Bionic in iPhone 11, the upgraded S6 SiP runs up to 20 percent faster, allowing apps to also launch 20 percent faster, while maintaining the same all-day 18-hour battery life.2 Additionally, Apple Watch Series 6 features the U1 chip and Ultra Wideband antennas,3 which will enable short-range wireless location to support new experiences, such as next-generation digital car keys. Apple Watch Series 6 offers faster charging, completing a full charge in under 1.5 hours, and improved battery life for tracking certain workouts, such as indoor and outdoor runs.
An enhanced Always-On Retina display on Apple Watch Series 6 is up to 2.5 times brighter than Apple Watch Series 5 outdoors when the user’s wrist is down, making it much easier to see a watch face in bright sunlight. When their wrist is down, the user can also now access Notification Center and Control Center, tap on complications, and swipe to change faces without having to wake their watch screen.
The always-on altimeter provides real-time elevation all day long by using a new, more power-efficient barometric altimeter, along with GPS and nearby Wi-Fi networks. This feature allows for the detection of small elevation changes above ground level, up and down to the measurement of 1 foot, and can be shown as a new watch face complication or workout metric.
Apple Watch SE: The ultimate combination of design, function, and value
Apple today announced Apple Watch SE, packing the essential features of Apple Watch into a modern design customers love — all at a more affordable price. The largest and most advanced Retina display allows customers to easily see more details and the information that matters most, right on their wrist. Apple Watch SE features the same accelerometer, gyroscope, and always-on altimeter as Apple Watch Series 6, and with the latest motion sensors and microphone, it offers robust health and safety capabilities including fall detection, Emergency SOS, international emergency calling, and the Noise app.
With watchOS 7, users can take advantage of powerful new features including Family Setup, which allows kids or older family members without an iPhone to enjoy Apple Watch, plus sleep tracking, automatic handwashing detection, and new workouts. Apple Watch SE is available in three beautiful case finishes made of 100 percent recycled aluminum, and compatible with all Apple Watch bands including the new Solo Loop and Braided Solo Loop.
“Apple Watch SE combines elements of the Series 6 design with the most essential features of Apple Watch, all at a more affordable price,” said Jeff Williams, Apple’s chief operating officer. “We’re excited to offer another great option to help customers stay connected, be more active, and keep an eye on their health.”
Design and Performance
Apple Watch SE features a stunning Retina display, with thin borders and curved corners, that is 30 percent larger than Series 3. The interface allows for large and easy-to-read app icons and fonts, while complications are precise and informative. A variety of new watch faces are optimized for the display, so customers can easily view notifications, text messages, workout metrics, and more.
With the S5 System in Package (SiP) and dual-core processor, Apple Watch SE delivers incredibly fast performance, up to two times faster than Apple Watch Series 3. The Digital Crown with haptic feedback generates incremental clicks with an extraordinary mechanical feel as it is rotated. Apple Watch SE features the latest speaker and microphone, which are optimized for better sound quality for phone calls, Siri, and Walkie-Talkie,1 along with Bluetooth 5.0.
Advanced Fitness Features
The next-generation always-on altimeter provides real-time elevation all day long by using a new, more power-efficient barometric altimeter, along with GPS and nearby Wi-Fi networks. This feature allows for the detection of small elevation changes above ground level, up and down to the measurement of 1 foot, and can be shown as a new watch face complication or workout metric.
The built-in compass provides users with better directions and compass headings, in addition to incline, elevation, and latitude and longitude. Users can add one of three new Compass complications to their watch face, and developers can take advantage of compass information in their apps to create rich experiences.
Health and Safety
With Emergency SOS on Apple Watch, customers can quickly and easily call for help and alert emergency services with just a push of a button. For added personal safety while traveling, users with cellular models of Apple Watch SE can complete international calls to emergency services,2 regardless of where the device was originally purchased or if the cellular plan has been activated.
Fall detection uses a custom algorithm and the latest accelerometer and gyroscope in Apple Watch SE to detect when a user falls. By analyzing wrist trajectory and impact acceleration, Apple Watch sends the user an alert after a hard fall, which can be dismissed or used to initiate a call to emergency services. If the watch senses immobility for approximately 60 seconds after the fall, it will automatically call emergency services and play an audio message that provides the user’s location as latitude and longitude coordinates, in addition to sending a message to emergency contacts.
To provide enhanced insights into hearing health, Apple Watch SE utilizes the latest-generation microphone to measure ambient sound levels in a user’s environment. Apple Watch SE sends a notification if the decibel level of surrounding sound has risen to a point that it could cause damage, and users can check noise levels at any time through the Noise app or Noise watch face complication.
Apple Watch Collection
This fall, customers have more choices than ever with stunning new cases and bands to suit every style preference. For the first time, a new blue color joins the silver, space gray, and gold aluminum case options, along with a (PRODUCT)RED Apple Watch with exclusive matching bright red bands. Stainless steel models are now available in graphite — a rich gray-black hue with a striking high-shine finish — and an updated classic yellow gold color. Apple Watch Edition is available in natural and space black titanium.
Three all-new band styles offer customers innovative options that provide a tailored and comfortable fit without traditional clasps or buckles. In an industry first, the ultralight Solo Loop introduces a continuous and stretchable band design that comes in two materials: soft silicone and braided yarn. A special UV treatment process used on the soft silicone of the Solo Loop creates a smooth, silky finish, while a precision-braiding machine interweaves the 16,000 polyester yarn filaments, made of 100 percent recycled material, with ultrathin silicone threads, giving unique stretchability and a distinct look to the Braided Solo Loop. To ensure the best fit, a new sizing system offers nine available lengths for the Solo Loop styles. The first-of-its-kind Leather Link wraps elegantly around the wrist, effortlessly attaching on the other side with flexible molded magnets. Click here for Apple’s Sizing Guide.
Apple Watch Nike now comes with new colors for the Nike Sport Band and Nike Sport Loop, and a new Nike Compact watch face allows for multiple Nike Run Club complications. Apple Watch Hermès offers stainless steel cases in silver or space black paired with Single or Double Tour styles in an assortment of vibrant new colors. The fall collection also unveils the Hermès Attelage Single Tour and slimmer Attelage Double Tour bands, which feature a refined connection to the case that reflects the brand’s equestrian heritage, and a new Hermès Circulaire watch face that offers increased options for complications.
With watchOS 7, customers can take personalization to the next level with seven new watch face options, including Stripes, Chronograph Pro, GMT, and Artist, while curating, discovering, and sharing new watch face configurations with others. New health and fitness features, including low-range VO2 Max, sleep tracking, automatic handwashing detection, and new workout types, can help users better understand overall well-being. Conveniently accessible on the wrist, Maps includes cycling directions and Siri offers language translation.
Family Setup and Optimized Features for the Entire Family
Family Setup in watchOS 7 extends Apple Watch to the entire family by allowing kids and older family members of the household who do not have an iPhone to benefit from the connectivity, safety, and fitness features of Apple Watch. Kids can take advantage of communication and personalization capabilities, access Emergency SOS at any time, enjoy an Activity rings experience that has been optimized just for them, and utilize a new mode called Schooltime, which can help them stay focused and attentive while learning at home or in the classroom.
watchOS 7 also offers optimized features for older adults, starting with a simplified onboarding and configuration process, along with a refreshed X-Large face that shows the time and a rich complication at a glance. Older adults can also benefit from a new Health Checklist in the Health app on iPhone, which offers the ability to track whether health features like fall detection have been enabled in one centralized view.
With Family Setup, family members without iPhone can take advantage of the many features and apps on Apple Watch, from making and receiving phone and FaceTime audio calls, to sending and receiving messages and emails, and even connecting with other Apple Watch wearers over Walkie-Talkie.1 The new Memoji app on Apple Watch allows users to customize a Memoji that can be shared while messaging friends or displayed as a watch face. Parents have the ability to approve all contacts, so kids can safely use the communication features of Apple Watch.
Kids and older family members of the household using Family Setup will have their own phone number through a separate cellular plan, and by using their own Apple ID, they can follow their schedule and family events using Calendar, learn to manage tasks with Reminders, view photo albums synced from a guardian’s iPhone, and more. With the new Apple Cash Family, parents can securely send their kids money to spend on their watch using Apple Pay. Parents can choose to receive notifications when their kids pay, and view their child’s purchases right in Wallet on their own iPhone.
Family members using Family Setup on Apple Watch can play their favorite songs on Apple Music through Bluetooth headphones and speakers, and ask Siri for answers to questions or language translations. With Maps, family members can learn to navigate safely and independently, whether heading to another family member’s house or to a park with friends.
A family member’s location can be shared with their guardian through the Find People app on Apple Watch, and location notifications are more customizable, allowing the guardian to receive an update on their family member’s location for one occasion, or on a recurring or time-based schedule.
The Activity rings experience has been optimized for kids to track Move minutes instead of calories burned and provide customizable goals for the Exercise and Stand rings. Outdoor Walk, Outdoor Run, and Outdoor Cycle workouts have been specifically tuned for kids, giving appropriate credit for Move minutes, exercise, distance, and other metrics, while coaching notifications are tailored to relevant reading levels and made more fun with emoji. Kids can also send and receive Activity Sharing invitations directly on Apple Watch, challenge friends with Activity Competitions, and see a new Awards page so milestones can be celebrated right on their wrist.
Health and Safety
With Emergency SOS, family members using Family Setup can easily access emergency services using the side button, and guardians will be automatically notified if they are listed as an emergency contact. Kids can also reference their Medical ID, which documents critical information such as medical conditions, allergies, and medications. With permission, guardians can see a full view of their family member’s health and activity through the Health app on iPhone, and kids and older adults can view their shared information through Settings on their Apple Watch.
Using the App Store on Apple Watch, kids can download third-party apps directly on device. Apps such as ClassDojo, Coloring Watch, and LookUp: English Dictionary can educate and encourage good habits, while Calm features kid-specific mindfulness experiences. With Family Setup, parents can manage what is available for download through Content Restrictions and Ask to Buy support.
Schooltime and Downtime
Family Setup brings a new mode called Schooltime, which will help ensure kids stay focused and attentive while learning at home or in the classroom. During Schooltime, a distinctive yellow circle is displayed on the watch face for teachers and parents to easily recognize, signifying that access to apps is restricted and Do Not Disturb is turned on. For convenience, parents can also set the schedule on their iPhone so Apple Watch automatically goes into Schooltime during certain hours, or turn it on from Control Center on the child’s watch. To support responsible usage of the device, the Downtime feature of Screen Time extends to Apple Watch, with the child receiving a reminder five minutes before it begins.
Privacy is a fundamental human right and one of Apple’s core values. Apple believes all personal data including location, communication, fitness, and health should be securely encrypted on devices and in iCloud. Family Setup has been carefully designed to ensure parents and users control access to personal data.
Optimization for Older Adults
watchOS 7 also offers optimized features for older adults, adding to the powerful set of health and safety tools currently available, including fall detection and irregular rhythm notification.2 The latest software makes Apple Watch even easier to use and set up, starting with a refreshed X-Large face that shows the time and a rich complication at a glance, as well as an onboarding and configuration process designed with connection and accessibility features in mind. Activity goals can be customized to help users stay motivated, while the new Health Checklist in the Health app on iPhone offers the ability to track whether health features like fall detection have been enabled in one centralized view.
Pricing & Availability
Apple Watch Series 6 (GPS) starts at $399 and Apple Watch Series 6 (GPS + Cellular) starts at $499.
Apple Watch SE (GPS) starts at $279 and Apple Watch SE (GPS + Cellular) starts at $329.
Family Setup will be available on Wednesday, September 16, as a free software update and requires cellular models of Apple Watch Series 4 or later or Apple Watch SE running watchOS 7, paired with iPhone 6s or later running iOS 14.
Apple Services Now Include Apple Fitness+ and Apple One
Apple today unveiled Fitness+, the first fitness experience built for Apple Watch, arriving later this year. Apple Fitness+ intelligently incorporates metrics from Apple Watch for users to visualize right on their iPhone, iPad, or Apple TV, offering a first-of-its-kind personalized workout experience. Everyone from beginners to committed exercisers can access studio-style workouts delivered by inspiring world-class trainers and underscored by motivating music from renowned artists, making it easier and more rewarding for customers to exercise, whenever and wherever they like.
“We’re so excited to energize our customers with new ways to get active and stay active with Apple Watch,” said Jay Blahnik, Apple’s senior director of fitness for Health Technologies. “With diverse studio workouts that are suitable for all ability levels, led by a phenomenal group of unique trainers, and an approachable program designed for beginners all the way through to the fitness enthusiast — as well as the flexibility to work out anywhere — there’s something for everyone. We know Fitness+ will take working out with Apple Watch to the next level with unparalleled engagement, convenience, and inspiration.”
Intelligence and Engagement
Apple Fitness+ delivers personalized recommendations to help customers quickly get to their next workout, and uses Apple Watch to provide an engaging, immersive experience to help them stay motivated throughout.
Using a custom recommendation engine, Fitness+ considers previously completed workouts and intelligently suggests new options that match the workouts users select most often, or something fresh to balance their current routine. Customers can also use an intuitive filtering tool to choose what is most important to them when looking for a workout, whether it’s the workout type, the trainer, the duration, or the music. For Apple Music subscribers, favorite music from Fitness+ workouts can also be easily saved and listened to later, whether in a workout or otherwise.
When a workout is selected and started on iPhone, iPad, or Apple TV, the correct workout type will automatically start on Apple Watch. During the session, the metrics from Apple Watch are shown on the screen and come to life for moments of inspiration. For example, when the trainer says to check heart rate or begins a countdown timer, those numbers will animate on the screen. And for customers who like to push themselves with a little healthy competition, the optional Burn Bar shows how their current effort stacks up against anyone who has done the same workout previously.
The familiar Activity rings from Apple Watch also appear on screen, highlighting the wearer’s progress and launching an animated celebration as they close. With Activity Sharing, users can enable friends and family to see Fitness+ workouts completed, and workouts can also be shared to their favorite social media channels.
At launch, customers can conveniently find Fitness+ in the tab located in the new Fitness app on iPhone, which will also arrive on iPad and Apple TV.
Apple Fitness+ will launch with the most popular workout types including Cycling, Treadmill, Rowing, HIIT, Strength, Yoga, Dance, Core, and Mindful Cooldown, and each is accompanied by music thoughtfully curated by the trainers. Each week, the team of Fitness+ trainers will deliver fresh workouts from the studio across a range of lengths, disciplines, and music genres so there are always new workouts to explore.
Welcoming customers who are brand new to fitness or starting up again, an Absolute Beginner program built into Fitness+ will help coach the basics of movement and exercise, and give customers an option to prepare for Studio Workouts.
Customers can use any brand of equipment with Fitness+, and many workouts can be done with no equipment at all or just a set of dumbbells. For those who start a Treadmill session with Fitness+ on Apple GymKit-enabled machines, the workout will prompt customers to tap to connect their Apple Watch so metrics are in sync.
Introducing the Fitness+ Trainers
At launch, Fitness+ features a team of celebrated, charismatic, and passionate trainers who are specialists in their fields, working as a collective team to design and create outstanding fitness content, and appearing in each other’s videos welcoming everyone into the experience.
Each trainer has their own unique, inspirational story that transcends the screen. Spanning professional athletes, yogis, personal trainers, martial artists, health coaches, gymnasts, Ironman champions, marathoners, fitness club founders, and many others, Fitness+ trainers will offer an inviting, multidimensional experience for all.
Privacy is a fundamental human right and one of Apple’s core values. As with all features, particularly those related to health, Apple Fitness+ is designed with privacy in mind. All Apple Fitness+ workout recommendations are powered using on-device intelligence. When using Fitness+, all workout data is saved to the Health app on iPhone, and neither calories nor the workouts and trainers users choose will be stored along with their Apple ID.
Apple also announced Apple One, the easiest way to get all of Apple’s subscription services in one simple plan, including Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and iCloud. With a single subscription, customers in over 100 countries and regions can enjoy their favorite Apple services across their favorite devices, including iPhone, iPad, iPod touch, Apple TV, and Mac.
“Apple One makes enjoying Apple subscription services easier than ever, including Apple Music, Apple TV+, Apple Arcade, iCloud, and more,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “With Apple One, you can access the best of Apple entertainment across all your favorite devices with one simple subscription.”
Starting this fall, customers with Apple subscriptions will be recommended the right Apple One plan for them so they can sign up with a tap from any Apple device and get even more for less.
- Individual includes Apple Music, Apple TV+, Apple Arcade, and 50GB of iCloud storage for $14.95 per month.
- Family includes Apple Music, Apple TV+, Apple Arcade, and 200GB of iCloud storage for $19.95 per month, and can be shared among up to six family members.
- Premier, where available, includes Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and 2TB of iCloud storage for $29.95 per month, and can be shared among up to six family members.
Apple One includes a 30-day free trial for any services that customers do not already have. With Apple One, customers will receive only one invoice each month, and they can easily change or cancel their Apple One plan at any time. With the Family and Premier plans, up to six family members can access all the included services with their own personal accounts and preferences.
With Apple One, customers gain access to the best in entertainment, news, fitness, and cloud storage, including:
- Apple Music, with over 70 million songs, thousands of playlists, daily selections from the world’s best music experts, the groundbreaking Apple Music radio, and innovative features like time-synced lyrics.
- Apple TV+, home to Apple Originals from today’s most imaginative and respected creators. Apple TV+ has already earned over 100 awards recognitions, including 18 Emmy nominations, for its originals — more than any other streaming service in its first 10 months.
- Apple Arcade, which gives players unlimited access to more than 100 incredibly fun games across iPhone, iPad, iPod touch, Mac, and Apple TV, all with no ads or in-app purchases.
- Apple News+, which provides premium access to leading newspapers and hundreds of magazines.
- Apple Fitness+, the first fitness experience built for Apple Watch, arriving later this year. Apple Fitness+ intelligently incorporates metrics from Apple Watch for users to visualize right on their iPhone, iPad, or Apple TV, offering a first-of-its-kind personalized workout experience. Everyone from beginners to committed exercisers can access studio-style workouts delivered by inspiring world-class trainers and underscored by motivating music from renowned artists.
- iCloud, which keeps customers’ photos, videos, files, and more safely stored and available across their devices.
Pricing & Availability
- At launch, Apple Fitness+ will be available in Australia, Canada, Ireland, New Zealand, the UK, and the US. Fitness+ will be available to Apple Watch customers as a subscription service before the end of 2020 for $9.99 per month or $79.99 per year. Everyone can try Fitness+ free for one month. Customers will be able to share their Fitness+ subscription with up to five other people in their family with Family Sharing (Apple Watch Series 3 or later required). Three months of Apple Fitness+ are included for customers who purchase Apple Watch Series 3 or later, starting September 15, 2020. This extended trial is available for a limited time.
- Starting this fall, the Apple One Individual and Family plans will be available in over 100 countries and regions. The Premier plan will be available in Australia, Canada, the UK, and the US, where Apple News+ is available, and Apple Fitness+ will join later this year.
- Once subscribed, customers can enjoy the services included with Apple One on any platform where the services are available.
- The Apple One Individual plan offers a savings of over $6 per month, while the Family plan offers a savings of over $8 per month, and the Premier plan offers a savings of over $25 per month. Savings based on standard monthly pricing.
- Customers who pay for their Apple One subscription plan with Apple Card receive 3 percent cashback.