Apple unveiled Apple Card Family, a new iPhone 12 color, AirTags, a next-generation Apple TV 4K, M1 iMac, and M1 iPad/iPad Pro

Apple introduces Apple Card Family, enabling people to share Apple Card and build credit together

Apple today announced Apple Card Family, an innovative new way for people to share their Apple Card, track purchases, manage spending, and build credit together with their Family Sharing group. Available in the US in May, Apple Card Family allows two people to co-own an Apple Card, and share and merge their credit lines while building credit together equally. Apple Card Family also enables parents to share Apple Card with their children, while offering optional spending limits and controls to help teach smart and safe financial habits. Apple Card Family is designed to help the Family Sharing group achieve a healthier financial life by making it easy to track spending, all on iPhone and with a single monthly bill.

“We designed Apple Card Family because we saw an opportunity to reinvent how spouses, partners, and the people you trust most share credit cards and build credit together. There’s been a lack of transparency and consumer understanding in the way credit scores are calculated when there are two users of the same credit card, since the primary account holder receives the benefit of building a strong credit history while the other does not,” said Jennifer Bailey, Apple’s vice president of Apple Pay. “Apple Card Family lets people build their credit history together equally.”

Apple Card is the first credit card designed for iPhone and to help people lead a healthier financial life. Built into the Apple Wallet app on iPhone, Apple Card has transformed the entire credit card experience by simplifying the application process, eliminating all fees, encouraging users to pay less interest, and providing a new level of privacy and security.

Apple Card also offers Daily Cash, which gives up to 3 percent of every purchase as cash on users’ Apple Cash card each day. And with no credit card number, CVV security code, expiration date, or signature on the card, the titanium Apple Card is more secure than any other physical credit card.

Managing Apple Card Family

  • Apple Card customers can add up to five people to their Apple Card account by sharing Apple Card with them in Wallet. All users must be part of the same Family Sharing group in order to be invited to Apple Card Family, and be 13 years of age or older.
  • Apple Card can be shared with any eligible customer who is 18 years or older as a co-owner, providing the opportunity for both to build credit history together, get the flexibility of a combined limit, provide transparency into each other’s spending, share the responsibility of making payments, and deliver the convenience of a single monthly bill to pay.
  • Apple Card can be shared with anyone who is 13 years or older as a participant, so they can learn how to spend independently and responsibly, while giving co-owners transparency and features that provide insight into purchases and control over their purchase limit. Participants over the age of 18 can also opt in to credit reporting.
  • All account activity, including positive or negative payment history, will be reported to credit bureaus for participants who opt in to credit reporting as well as all Apple Card co-owners.
  • Existing Apple Card customers can also merge their Apple Card accounts, giving the flexibility of a higher shared credit limit while keeping the lower APR of the two accounts.
  • Co-owners and participants will each receive Daily Cash for their Apple Card purchases.
  • Apple works with Goldman Sachs as the issuing bank for Apple Card who makes all eligibility and credit decisions as a part of Apple Card Family.

Unlimited Daily Cash with Apple Card

Apple Card offers Daily Cash, which gives back up to 3 percent of every purchase as cash on the Apple Cash card. Users will receive unlimited 2 percent Daily Cash every time they use Apple Card with Apple Pay, and unlimited 3 percent Daily Cash on all purchases made directly with Apple, including at Apple Store locations, on apple.com, the App Store, the iTunes Store, and for Apple services.

Apple Card has extended 3 percent Daily Cash to more merchants and apps for customers purchasing with Apple Card using Apple Pay, including Uber and Uber Eats, Walgreens, Nike, Panera, T-Mobile, and ExxonMobil. For purchases made with the titanium Apple Card, users get 1 percent Daily Cash. For more details on 3 percent Daily Cash merchants, visit apple.com/apple-card.

Daily Cash is added to users’ Apple Cash card each day and can be used right away for purchases using Apple Pay, to put toward their Apple Card balance, or to send to friends and family in Messages. Apple Pay is now accepted at over 90 percent of stores in the US.

Apple Card delivers experiences only possible with the power of iPhone, including 24/7 support by simply sending a text from Messages. To help people better understand their spending, Apple Card uses machine learning and Apple Maps to clearly label transactions with merchant names and locations in Wallet, and provides weekly and monthly spending summaries.

There are absolutely no fees associated with Apple Card: no annual, late, international, or over-the-limit fees. To help people make informed choices, Apple Card shows a range of payment options and calculates the interest cost on different payment amounts in real time in Wallet.

Availability

Apple Card Family is coming in May to Apple Card customers in the US and will require an update to the latest version of iOS. To apply for Apple Card, open Wallet and tap the Add (+) button. Learn more about Apple Card at apple.com/apple-card.


Apple leads the next chapter of podcasting with Apple Podcasts Subscriptions

Apple today unveiled Apple Podcasts Subscriptions, a global marketplace for listeners to discover premium subscriptions offered by their favorite creators alongside millions of free shows on Apple Podcasts.

Starting in May, listeners in more than 170 countries and regions can sign up for premium subscriptions that include a variety of benefits curated by creators, such as ad-free listening, access to additional content, and early or exclusive access to new series. Listeners will be able to enjoy premium subscriptions from independent voices and premier studios, including Tenderfoot TV, Pushkin Industries, Radiotopia from PRX, and QCODE, to leading media and entertainment brands, including NPR, the Los Angeles Times, The Athletic, Sony Music Entertainment, and many more.

“Fifteen years ago, Apple took podcasts mainstream, offering creators a premier, open platform to inform, entertain, and inspire hundreds of millions of listeners around the world,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Today, Apple Podcasts is the best place for listeners to discover and enjoy millions of great shows, and we are proud to lead the next chapter of podcasting with Apple Podcasts Subscriptions. We’re excited to introduce this powerful new platform to creators around the world, and we can’t wait to hear what they make with it.”

Also next month, listeners will be able to discover channels, which are groups of shows curated by creators with unique titles, descriptions, and artwork. Just as they can with shows, listeners will be able to browse free channels, which make it easy to find more shows from their favorite creators, as well as paid channels and channels that provide additional benefits for subscribers.

With iOS 14.5, listeners can access a redesigned Apple Podcasts app featuring an enhanced Search tab that provides quick access to Top Charts and categories. Apple Podcasts also features beautiful new pages for every show and episode to make it easier to follow, listen, and share. The new Smart Play button helps listeners automatically start episodic shows from the latest episode and serialized shows from the beginning of each series. Listeners can also now save individual episodes, which are downloaded for offline playback, making it easy to bookmark podcasts to listen to later from Library.

The new Apple Podcasts for Creators website helps creators learn more about podcasting, stay informed about the latest news and features, and explore in-depth guides with best practices. Starting today, all creators can access an updated Apple Podcasts Connect dashboard, which has new features that make it easier to manage shows on Apple Podcasts, including the ability to edit metadata, schedule and manage show availability, organize shows into channels, manage multiple users and roles, and learn how listeners are engaging with their shows through new performance metrics and visualization tools. From Apple Podcasts Connect, creators can enroll in the new Apple Podcasters Program, which provides access to all the tools needed to build and distribute premium subscriptions on Apple Podcasts.

Pricing and Availability

  • Apple Podcasts Subscriptions will be available to listeners in over 170 countries and regions in May. Specific software requirements for Apple Podcasts Subscriptions and channels will be shared ahead of availability.
  • Pricing for each subscription is set by creators and billed monthly by default. Creators can additionally offer annual billing, which subscribers can manage from their Apple ID account settings, now accessible from Listen Now. Listeners will also be able to access free trials and sample episodes offered by creators.
  • Through Family Sharing, up to six family members can share a subscription.
  • Listeners will be able to access the enhanced Search tab with Top Charts and categories, new show and episode pages with the Smart Play button, and Saved Episodes on iOS 14.5, iPadOS 14.5, and macOS 11.3. Saved Episodes are also available on watchOS 7.4 and tvOS 14.5. These software updates will be available next week.
  • The Apple Podcasters Program, which includes all of the tools needed to offer premium subscriptions on Apple Podcasts, is available to creators in over 170 countries and regions for $19.99 (US) per year. Creators can enroll in the Apple Podcasters Program today through Apple Podcasts Connect.
  • Apple Podcasts features more than 2 million free shows and is available for free on iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod mini, CarPlay, iTunes on Windows, and other smart speakers and car systems.

Apple introduces AirTag

Apple expands the Find My ecosystem with AirTag, an iPhone accessory that provides a private and secure way to easily locate the items that matter most, available beginning Friday, April 30

Apple today introduced AirTag, a small and elegantly designed accessory that helps keep track of and find the items that matter most with Apple’s Find My app. Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My network and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption. AirTag can be purchased in one and four packs for just $29 and $99, respectively, and will be available beginning Friday, April 30.

“We’re excited to bring this incredible new capability to iPhone users with the introduction of AirTag, leveraging the vast Find My network, to help them keep track of and find the important items in their lives,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “With its design, unparalleled finding experience, and built-in privacy and security features, AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone.”

Lightweight Design with Magical Setup

Each round AirTag is small and lightweight, features precision-etched polished stainless steel, and is IP67 water- and dust-resistant. A built-in speaker plays sounds to help locate AirTag, while a removable cover makes it easy for users to replace the battery. AirTag features the same magical setup experience as AirPods — just bring AirTag close to iPhone and it will connect. Users can assign AirTag to an item and name it with a default like “Keys” or “Jacket,” or provide a custom name of their choosing.

Customers can personalize AirTag with free engraving, including text and a selection of 31 emoji, when purchasing from apple.com or the Apple Store app. Users can easily place AirTag into a bag or pocket on its own, or utilize a wide range of Apple-designed AirTag accessories, including the Polyurethane Loop, which is both lightweight and durable, and the Leather Loop and Leather Key Ring, featuring specially tanned European leather. The enclosure of each accessory fits securely around AirTag, while conveniently attaching to a user’s belongings, further personalizing AirTag while making sure it is always with their important items.

A Comprehensive Finding Experience

Once AirTag is set up, it will appear in the new Items tab in the Find My app, where users can view the item’s current or last known location on a map. If a user misplaces their item and it is within Bluetooth range, they can use the Find My app to play a sound from the AirTag to help locate it. Users can also ask Siri to find their item, and AirTag will play a sound if it is nearby.

Each AirTag is equipped with the Apple-designed U1 chip using Ultra Wideband technology, enabling Precision Finding for iPhone 11 and iPhone 12 users. This advanced technology can more accurately determine the distance and direction to a lost AirTag when it is in range. As a user moves, Precision Finding fuses input from the camera, ARKit, accelerometer, and gyroscope, and then will guide them to AirTag using a combination of sound, haptics, and visual feedback.

If AirTag is separated from its owner and out of Bluetooth range, the Find My network can help track it down. The Find My network is approaching a billion Apple devices and can detect Bluetooth signals from a lost AirTag and relay the location back to its owner, all in the background, anonymously and privately.

Users can also place AirTag into Lost Mode and be notified when it is in range or has been located by the vast Find My network. If a lost AirTag is found by someone, they can tap it using their iPhone or any NFC-capable device and be taken to a website that will display a contact phone number for the owner, if they have provided one.

AirTag includes support for the accessibility features built into iOS. Precision Finding using VoiceOver, for example, can direct users who are blind or low-vision to AirTag with directions like “AirTag is 9 feet away on your left.”

Privacy and Security Built In

AirTag is designed from the ground up to keep location data private and secure. No location data or location history is physically stored inside AirTag. Communication with the Find My network is end-to-end encrypted so that only the owner of a device has access to its location data, and no one, including Apple, knows the identity or location of any device that helped find it.

AirTag is also designed with a set of proactive features that discourage unwanted tracking, an industry first. Bluetooth signal identifiers transmitted by AirTag rotate frequently to prevent unwanted location tracking. iOS devices can also detect an AirTag that isn’t with its owner, and notify the user if an unknown AirTag is seen to be traveling with them from place to place over time. And even if users don’t have an iOS device, an AirTag separated from its owner for an extended period of time will play a sound when moved to draw attention to it. If a user detects an unknown AirTag, they can tap it with their iPhone or NFC-capable device and instructions will guide them to disable the unknown AirTag.

AirTag and Hermès

Apple and Hermès are introducing AirTag Hermès, featuring an elegant assortment of handcrafted leather accessories including the Bag Charm, Key Ring, Travel Tag, and Luggage Tag. Hermès accessories will be sold with a custom-engraved AirTag based on the brand’s iconic Clou de Selle signature.

The Find My Network Accessory Program

Third-party products and accessories can also add support for finding with the new Find My network accessory program. Through the program, device and product manufacturers can now build finding capabilities directly into their products using the advanced Find My network with uncompromising privacy built in, allowing customers to use the Find My app to locate other important items in their lives. Details about the program can be found at mfi.apple.com.

Committed to the Environment

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral. AirTag will utilize 100 percent recycled tin in the solder of the main logic board, is free of harmful substances and highly energy efficient, and uses wood fiber in the packaging that is recycled or comes from responsibly managed forests.

Pricing and Availability

  • Customers can order AirTag beginning at 5 a.m. PDT on Friday, April 23.
  • AirTag will be available in one and four packs for $29 (US) and $99 (US), respectively, from apple.com, in the Apple Store app, at Apple Store locations, and through Apple Authorized Resellers and select carriers (prices may vary) beginning Friday, April 30.
  • Apple-designed AirTag accessories include the Leather Key Ring in Saddle Brown, (PRODUCT)RED, and Baltic Blue for $35 (US); the Leather Loop in Saddle Brown and (PRODUCT)RED for $39 (US); and the Polyurethane Loop in White, Deep Navy, Sunflower, and Electric Orange for $29 (US).
  • AirTag Hermès includes the premium Bag Charm and Key Ring in Fauve Barénia, Bleu Indigo, and Orange leather, as well as the Luggage Tag and Travel Tag in Fauve Barénia leather, all of which will be available beginning Friday, April 30.
  • Purchase from apple.com or the Apple Store app and add personalized engraving for free.
  • Customers are able to find the same great shopping and support services at apple.com and at Apple Store locations. Anyone can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, and get Apple Support and no-contact delivery or Apple Store pickup options.
  • Customers can see AirTag at an Apple Store and have their questions answered in person. Before their visit, customers are encouraged to check apple.com/retail for more information on opening hours, services available, and the health and safety measures in place.
  • AirTag requires iPhone or iPod touch running iOS 14.5 or later, or iPad running iPadOS 14.5 or later. These software updates will be available starting next week. Customers must have an Apple ID and be signed into their iCloud account. Certain features require Find My to be enabled in iCloud settings.

Apple unveils the next generation of Apple TV 4K, making the best device for watching shows and movies even better

An all-new Siri Remote, innovative color balance technology, and high frame rate HDR deliver the best entertainment experience at home

Apple today announced the next generation of Apple TV 4K, delivering high frame rate HDR with Dolby Vision and connecting customers to their favorite content with the highest quality. At the heart of the new Apple TV 4K is the A12 Bionic chip that provides a significant boost in graphics performance, video decoding, and audio processing. And with an all-new design, the Siri Remote makes it even easier to watch shows and movies on Apple TV with intuitive navigation controls. Together with tvOS — the most powerful TV operating system — Apple TV 4K works seamlessly with Apple devices and services to magically transform the living room in ways that everyone in the family will love.

“Apple TV 4K is in a category of its own, leveraging a deep integration of Apple hardware, software, and services that delivers a massive upgrade to any TV for the very best cinematic experience,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “With the A12 Bionic and the all-new Siri Remote, Apple TV 4K lets customers enjoy their favorite shows, movies, and more in the highest quality, with simple and intuitive controls. And of course, Apple TV 4K offers easy access to Apple services, along with thousands of apps on the App Store for even more entertainment options.”

Improved Video Experiences

With A12 Bionic, Apple TV 4K now supports high frame rate HDR (High Dynamic Range) and Dolby Vision video, enabling fast-moving action at 60 frames per second (fps) to play more smoothly and appear more lifelike than ever before.Apple is working with leading video providers around the world, including FOX Sports, NBCUniversal, Paramount+, Red Bull TV, and Canal+, as they begin to stream in high frame rate HDR. And with high frame rate support in AirPlay, videos shot on iPhone 12 Pro can be displayed in full 60-fps Dolby Vision on the new Apple TV 4K. 

Through an innovative color balance process, Apple TV works with iPhone and its advanced sensors to improve a television’s picture quality. Apple TV uses the light sensor in iPhone to compare the color balance to the industry-standard specifications used by cinematographers worldwide. Using this data, Apple TV automatically tailors its video output to deliver much more accurate colors and improved contrast — without customers ever having to adjust their television settings.

The Redesigned Siri Remote

The all-new Siri Remote features an innovative clickpad control that offers five-way navigation for better accuracy, and is also touch-enabled for the fast directional swipes Apple TV users love. The outer ring of the clickpad supports an intuitive circular gesture that turns it into a jog control — perfect for finding a scene in a movie or show. And with its one-piece aluminum design, the new Siri Remote fits more comfortably in a user’s hand.

The new Siri Remote also has a power button that controls a TV’s power, and another for mute, making it the only remote needed while enjoying TV. Using Siri, customers can easily search for specific shows or movies, control smart home accessories, check sports scores or the weather, and much more. Siri now works on Apple TV in Austria, Ireland, and New Zealand, joining the 13 countries and regions that already support Siri.

More to Enjoy in the Living Room

Apple TV 4K runs tvOS — the most powerful TV operating system — offering a truly unique experience. Its tight integration with Apple devices and services gives everyone in the family a range of entertainment to enjoy from the comfort of their living room.

  • Apple TV 4K delivers the most cinematic home theater experience, giving customers easy access to all their favorite entertainment on the biggest screen in the home, like award-winning shows and movies on Apple TV+, including “Ted Lasso,” “The Morning Show,” “Greyhound,” and “Wolfwalkers,” and other popular video services through the Apple TV app. Using AirPods, up to two viewers can enjoy private listening without disturbing others.
  • Apple Music on Apple TV 4K turns the living room into a concert hall, offering multiroom audio and time-synced lyrics for millions of songs.
  • Apple Fitness+ on Apple TV 4K brings studio-style workouts to customers in the comfort of their own homes, featuring a team of some of the world’s most welcoming trainers across 10 different workout types. The first fitness service built around Apple Watch, Fitness+ integrates key metrics from Apple Watch right on the big screen to offer a personalized and immersive experience that keeps motivation high throughout every workout.
  • Apple Arcade on Apple TV 4K offers unlimited access to a growing collection of more than 100 premium games — featuring new original releases, award winners, and beloved favorites from the App Store, all without ads or in-app purchases. Players can pair supported game controllers to enjoy games like “NBA 2K21 Arcade Edition,” “SongPop Party,” and “Star Trek: Legends” on Apple TV 4K and continue the action from iPhone, iPad, and Mac. 
  • AirPlay on Apple TV 4K lets customers effortlessly share videos, school projects, and other content from their iPhone, iPad, or Mac, directly to the TV. Videos shot on iPhone 12 Pro can be displayed in full 60-fps Dolby Vision thanks to high frame rate support in AirPlay. Photos on Apple TV 4K serves as a dynamic photo album for family members and friends to enjoy photos, videos, and Memories on the big screen. 
  • Apple TV 4K can be used as a home hub to control HomeKit accessories, and allows customers to view HomeKit video cameras and doorbell notifications on the television screen. 
  • With multiuser support on Apple TV 4K, family members can enjoy their own personalized recommendations for shows, movies, and music, access their purchased apps in the App Store, or play games on Apple Arcade.

Apple One is the easiest way to get all of Apple’s subscription services in one simple plan, including Apple TV+, Apple Music, Apple Arcade, Apple Fitness+, Apple News+, and iCloud. With a single subscription, customers in over 100 countries and regions can enjoy their favorite Apple services across their favorite devices, including Apple TV, iPhone, iPad, iPod touch, and Mac.

Designed with the Environment in Mind

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes its manufacturing supply chain and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral. Apple TV 4K will utilize 100 percent recycled aluminum in the Siri Remote enclosure, and 100 percent recycled tin in the solder of the main logic board. It is also free of harmful substances, highly energy efficient, and uses wood fiber in the packaging that is recycled or comes from responsibly managed forests.

Pricing and Availability

  • The new Apple TV 4K will be available starting at $179 (US) from apple.com, in the Apple Store app, and Apple Store locations. Apple TV 4K is also available through Apple Authorized Resellers and select pay TV providers.
  • Customers can order the new Apple TV 4K beginning Friday, April 30, with availability beginning in the second half of May in more than 30 countries and regions, including the US.
  • Apple TV HD with the new Siri Remote will be available for $149
  • The new Siri Remote will be available separately for $59,and is compatible with the previous-generation Apple TV 4K and Apple TV HD.
  • For the first time, AppleCare+ will be available for Apple TV, providing three years of technical support and additional hardware coverage, including up to two incidents of accidental damage protection every 12 months. 
  • Customers in the US get 3 percent Daily Cash back when they buy directly from Apple with Apple Card. And when they choose Apple Card Monthly Installments, they can pay over time, interest-free.
  • Customers are able to find the same great shopping and support services at apple.com and at Apple Store locations. Anyone can get shopping help from Apple Specialists, choose monthly financing options, and get Apple Support and no-contact delivery or Apple Store pickup options.
  • Customers can try out the new Apple TV 4K at an Apple Store and have their questions answered in person. Before their visit, customers are encouraged to check apple.com/retail for information on opening hours, services available, and the health and safety measures in place.
  • For a limited time, eligible customers who purchase a new iPhone, iPad, iPod touch, Apple TV, or Mac can enjoy one year of Apple TV+ for free and three months of Apple Arcade for free.

Apple introduces iPhone 12 and iPhone 12 mini in a stunning new purple

The new finish complements the beautiful flat-edge design of iPhone 12, which features an advanced dual-camera system, Super Retina XDR display with the Ceramic Shield front cover, A14 Bionic, and 5G

Apple today unveiled an all-new stunning purple finish for iPhone 12 and iPhone 12 mini. This new color beautifully accentuates the flat aluminum edges of iPhone 12, which are perfectly color-matched to the precision-milled back glass. Both models feature an advanced dual-camera system that delivers powerful computational photography features and the highest-quality video in a smartphone, with expansive edge-to-edge Super Retina XDR displays with OLED for a brighter, more immersive viewing experience, and the Ceramic Shield front cover, providing the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic — the fastest chip in a smartphone — powers every experience on iPhone 12 while efficiently managing battery life. iPhone 12 models also bring the best 5G experience, and introduce high-powered wireless charging with MagSafe and a new ecosystem of accessories that easily attach to iPhone.

iPhone 12 and iPhone 12 mini in purple will be available for pre-order beginning Friday, April 23, with availability beginning Friday, April 30. Customers can also complement their iPhone with a new MagSafe Leather Case or Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, or a Leather Wallet in Arizona, all available to order beginning today.

“The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone.”


Apple introduces new iPad Pro featuring breakthrough M1 chip, ultra-fast 5G, and stunning 12.9-inch Liquid Retina XDR display

Apple today announced the most powerful and advanced iPad Pro ever, pushing the limits of what’s possible on iPad. The addition of the Apple-designed M1 chip delivers a massive leap in performance, making iPad Pro the fastest device of its kind. The 12.9-inch iPad Pro features a new Liquid Retina XDR display that brings extreme dynamic range to iPad Pro, offering a stunning visual experience with more true-to-life details to the most demanding HDR workflows. Cellular models with 5G deliver even faster wireless connectivity when on the go, and to provide users with pro-level throughput for high-speed accessories, iPad Pro now includes support for Thunderbolt. Additionally, an all-new Ultra Wide front camera enables Center Stage, a new feature that automatically keeps users perfectly framed for even more engaging video calls. The new iPad Pro is available to order beginning Friday, April 30, on apple.com, and will be available in the second half of May.

“The revolutionary M1 chip has been a breakthrough for the Mac, and we’re incredibly excited to bring it to iPad Pro,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With M1’s huge jump in performance, a groundbreaking extreme dynamic range experience on the 12.9-inch Liquid Retina XDR display, up to 2TB of high-speed storage, Thunderbolt expansion, a four-speaker audio system, pro cameras with LiDAR Scanner, blazing-fast 5G connectivity, an amazing video-calling experience with Center Stage — combined with the advanced features of iPadOS and a powerful pro app ecosystem all in a device users can hold in one hand — there’s nothing else like iPad Pro.”

M1 Comes to iPad Pro

The breakthrough M1 chip takes the industry-leading performance of iPad Pro to an entirely new level. The 8-core CPU design features the world’s fastest CPU cores in low-power silicon — delivering up to 50 percent faster CPU performance than A12Z Bionic. The 8-core GPU is in a class of its own, delivering up to 40 percent faster GPU performance. This combination of CPU and graphics performance on iPad Pro widens its lead as the fastest device of its kind. Powerful custom technologies, including a next-generation 16-core Apple Neural Engine, an advanced image signal processor (ISP), a unified, high-bandwidth memory architecture with up to 16GB of memory, 2x faster storage, and up to 2TB capacity, make iPad Pro more capable than ever. The industry-leading power efficiency of M1 enables all of that amazing performance along with all-day battery life in the thin and light design of iPad Pro.1 Because M1 shares the same fundamental architecture of A-series chips, iPadOS is already optimized to take full advantage of the powerful technologies in M1 to easily handle everything from simple navigation to the most demanding workflows.

12.9-inch Liquid Retina XDR Display Brings Extreme Dynamic Range to iPad Pro

The new Liquid Retina XDR display brings the stunning front-of-screen performance of the Pro Display XDR to the 12.9-inch iPad Pro. Engineered with a new cutting-edge mini-LED design that uses over 10,000 LEDs across the entire back of the display, the Liquid Retina XDR display features up to 1000 nits of full-screen brightness, 1600 nits of peak brightness, and a phenomenal 1 million-to-1 contrast ratio to enhance creative workflows. The result is a stunning visual experience that reflects what can be seen in the real world by capturing the brightest highlights and the most subtle details in even the darkest images. Now creative professionals, including photographers, videographers, and filmmakers, can view and edit true-to-life HDR content on a large display they can take anywhere. The new Liquid Retina XDR display includes other advanced technologies that can also be found in the 11-inch iPad Pro, including ProMotion, True Tone, and P3 wide color support, delivering an unmatched mobile cinematic viewing experience for HDR and Dolby Vision content.

Faster Speeds with 5G

With 5G available on iPad Pro, customers on the go can do even more with better performance and access to next-generation download and upload speeds — great for higher-quality video streaming, real-time collaboration, or FaceTime in high definition. Users can stay creative and productive using a secure, fast connection, reducing the need to connect to public Wi-Fi hotspots. Featuring the most 5G bands on any device of its kind, iPad Pro offers the broadest 5G coverage worldwide. iPad Pro models in the US support millimeter wave, the higher frequency version of 5G, allowing iPad Pro to reach speeds up to 4Gbps. iPad Pro also features support for eSIM, making it easy to find a network and sign up for a 5G data plan on the spot.

Thunderbolt Comes to iPad Pro

Support for Thunderbolt and USB 4 makes the USB-C port on iPad Pro the fastest, most versatile port ever on an iPad, with 4x more bandwidth for wired connections than the previous iPad Pro — up to 40Gbps. Thunderbolt supports 10Gbps Ethernet and opens up a massive ecosystem of high-performance accessories, like faster external storage and even higher resolution external displays, including the Pro Display XDR at full 6K resolution, all connected using high-performance cables and docks. With support for more peripherals than ever, iPad Pro now fits even more seamlessly into creative workflows.

Center Stage Delivers a New, More Engaging Experience for Video Calls

The TrueDepth camera system on iPad Pro features an all-new 12MP Ultra Wide front camera designed specifically for iPad, enabling Center Stage, a new experience for video calls. Center Stage uses the much larger field of view on the new front camera and the machine learning capabilities of M1 to recognize and keep users centered in the frame. As users move around, Center Stage automatically pans to keep them in the shot. When others join in, the camera detects them too, and smoothly zooms out to fit everyone into the view and make sure they are part of the conversation. So whether whiteboarding with coworkers or attending a virtual family gathering, the experience of connecting is now more engaging than ever.

Additional New Features of iPad Pro

  • The ISP and Neural Engine in M1 unlock even more capability from the pro camera system, bringing support for Smart HDR 3 for the first time to iPad Pro. And in low-light conditions, the ISP and LiDAR Scanner quickly and accurately focus images and videos to capture incredible details from almost no light at all.
  • The Magic Keyboard, which offers a comfortable typing experience with backlit keys, an integrated trackpad, and its floating design, now comes in a gorgeous new White color.
  • iPadOS 14.5, which will be available to iPad customers starting next week, comes with new additions, including expanded language support for Apple Pencil features like Scribble and Smart Selection, new emoji, support for the latest gaming controllers, and the ability to share lyrics and see top songs in cities around the world with Apple Music.

Committed to the Environment

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.

iPad Pro now features an enclosure made with 100 percent recycled aluminum, and 100 percent recycled rare earth elements in the magnets of the speakers and enclosure. iPad Pro remains free of harmful substances, meeting Apple’s high standards for environmental responsibility in materials, renewable electricity, and energy efficiency, and uses wood fiber in the packaging that is recycled or comes from responsibly managed forests.

Pricing and Availability

  • The new iPad Pro is available to order beginning Friday, April 30, on apple.com and in the Apple Store app in 31 countries and regions, including the US. iPad Pro will be available in Apple Store locations in the second half of May.
  • The new 11-inch and 12.9-inch iPad Pro will be available in silver and space gray finishes. iPad Pro is available in 128GB, 256GB, 512GB, 1TB, and 2TB configurations — providing pro customers more room for their apps and content.
  • The 11-inch iPad Pro starts at $799 (US) for the Wi-Fi model and $999 (US) for the Wi-Fi + Cellular model, and the 12.9-inch iPad Pro starts at $1,099 (US) for the Wi-Fi model and $1,299 (US) for the Wi-Fi + Cellular model from apple.com.
  • Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of all grade levels. The new 11-inch iPad Pro starts at $749 (US), and the 12.9-inch iPad Pro starts at $999 (US). The second-generation Apple Pencil is available for $119 (US), and the Smart Keyboard Folio for the new iPad Pro is available for $159 (US) for the 11-inch iPad Pro and $179 (US) for the 12.9-inch iPad Pro for college students. The Magic Keyboard for iPad Pro will be available for college students at $279 (US) for the 11-inch iPad Pro and $329 (US) for the 12.9-inch iPad Pro. For more information visit apple.com/us-hed/shop.
  • The second-generation Apple Pencil is available for $129 (US). The Magic Keyboard for the new iPad Pro will be available in Black and White for $299 (US) for the 11-inch iPad Pro and $349 (US)for the 12.9-inch iPad Pro, with layouts for over 30 languages. The Smart Keyboard Folio for the new iPad Pro is available for $179 (US) for the 11-inch iPad Pro and $199 (US) for the 12.9-inch iPad Pro. The Smart Folio for the new iPad Pro is available in five colors for $79 (US) for the 11-inch iPad Pro and $99 (US) for the 12.9-inch iPad Pro.
  • Customers in the US can trade in their eligible device for an Apple Gift Card or credit toward their purchase. If the device isn’t eligible for credit, Apple will recycle it for free.
  • For a limited time, customers in the US can get up to $200 back when they buy a Wi-Fi + Cellular iPad Pro model and activate it with AT&T, T-Mobile/Sprint, or Verizon.
  • When customers buy online from Apple, they can make their iPad Pro their own with free engraving, which now supports additional text characters and emoji. 
  • Customers are able to find the same great shopping and support services at apple.com and at Apple Store locations. Anyone can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, and get Apple Support and no-contact delivery or Apple Store pickup options.
  • Customers can experience the new iPad Pro at an Apple Store and have their questions answered in person. Before their visit, customers are encouraged to check apple.com/retail for information on opening hours, services available, and the health and safety measures in place.
  • Customers in the US get 3 percent Daily Cash back when they buy directly from Apple with Apple Card. And when they choose Apple Card Monthly Installments, they can pay over time, interest-free.
  • Customers can extend their limited warranty with AppleCare+ and get 24/7 priority access to technical support.
  • Every customer who buys iPad from Apple can enjoy free Online Personal Sessions, and receive guidance on how to customize their iPad, set up email, find apps from the App Store, and more. 
  • For a limited time, eligible customers who purchase a new iPhone, iPad, iPod touch, Apple TV, or Mac can enjoy one year of Apple TV+ for free and three months of Apple Arcade for free.

All-new iMac features stunning design in a spectrum of vibrant colors, the breakthrough M1 chip, and a brilliant 4.5K Retina display

iMac offers the best camera, mics, and speakers ever in a Mac, and Touch ID for the first time

Apple today introduced an all-new iMac featuring a much more compact and remarkably thin design, enabled by the M1 chip. The new iMac offers powerful performance in a design that’s just 11.5 millimeters thin, with a striking side profile that practically disappears. Available in an array of vibrant colors to match a user’s personal style and brighten any space, iMac features a 24-inch 4.5K Retina display with 11.3 million pixels, 500 nits of brightness, and over a billion colors, delivering a brilliant and vivid viewing experience.

The new iMac also includes a 1080p FaceTime HD camera, studio-quality mics, and a six-speaker sound system — the best camera and audio ever in a Mac. Also, Touch ID comes to iMac for the first time, making it easier than ever to securely log in, make purchases with Apple Pay, or switch user profiles with the touch of a finger. Combining the power and performance of M1 and macOS Big Sur, apps launch with blazing speed, everyday tasks feel incredibly fast and fluid, and demanding workloads like editing 4K video and working with huge images are faster than ever. The new iMac joins the incredible family of Mac models powered by M1, including MacBook Air, 13-inch MacBook Pro, and Mac mini, marking another step forward in Apple’s transition to Apple silicon. iMac is the most personal, powerful, capable, and fun it has ever been, and customers can order it beginning Friday, April 30. iMac will be available in the second half of May.

“M1 is a gigantic leap forward for the Mac, and today we’re excited to introduce the all-new iMac, the first Mac designed around the breakthrough M1 chip,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With its striking design in seven stunning colors, its immersive 4.5K Retina display, the best camera, mics, and speakers ever in a Mac, and Touch ID, combined with the amazing performance of M1 and the power of macOS Big Sur, the new iMac takes everything people love about iMac to an entirely new level.”

All-New Design Enabled by M1

Completely reinventing one of the world’s most iconic computers, the new iMac features a thinner and more compact design that is remarkable from every angle. Enabled by the system-on-chip architecture and amazing power efficiency of M1, the logic board and thermals are dramatically consolidated and reduced in size compared to the previous generation’s, allowing the side profile of iMac to practically disappear. The much more compact design reduces the volume of iMac by 50 percent, allowing it to take up less space and fit easily in even more places.

With an array of colors — green, yellow, orange, pink, purple, blue, and silver — the new iMac design personalizes and elevates any space unlike any other computer. iMac features softer colors and thinner borders on the front to allow users to focus on their content, while the back pops in bold, saturated color. To complete the simplified design, iMac comes with a new power connector that attaches magnetically and a beautifully woven 2-meter-long color-matched cable.

Gorgeous 24-Inch 4.5K Retina Display

iMac has always been about its best-in-class display. The new iMac features an expansive 24-inch 4.5K Retina display with narrower borders and 11.3 million pixels. With a P3 wide color gamut and over a billion colors, plus 500 nits of brightness, images are vivid and more brilliant. This new display also features True Tone technology, which automatically adjusts the color temperature as the environment changes for a more natural viewing experience. In addition, the 4.5K Retina display on the new iMac has an industry-leading anti-reflective coating for greater comfort and readability.

Breakthrough Performance of M1 Comes to iMac

With the power and performance of M1 and macOS Big Sur, the new iMac instantly wakes from sleep, everyday tasks feel faster and more fluid, and apps launch with amazing speed. In Safari, users can browse even faster and run hundreds of tabs at once, and in Photos, users can fly through edits to their images. With Apple Arcade, they can enjoy exclusive games while on the large iMac display, and users can also run a variety of iPhone and iPad apps right on their iMac without breaking their workflow. macOS also delivers powerful iCloud and Continuity features that enable users to work seamlessly across their iMac, iPhone, and other Apple devices.

The new iMac offers the ultimate macOS Big Sur experience. Its refined design brings a new level of power and beauty to the Mac, and allows users to experience the spacious 24-inch 4.5K Retina display to the fullest. macOS Big Sur puts more controls at users’ fingertips and is packed with enhancements to key apps including Safari, Messages, and Maps.

The powerful 8-core CPU in M1 features the fastest CPU core in low-power silicon. And the 8-core GPU features the fastest integrated graphics in a personal computer. When combined with its high efficiency, unified memory architecture, and the 16-core Apple Neural Engine, the new iMac delivers powerful performance when compared to standard models of the 21.5-inch iMac, including:

  • Up to 85 percent faster CPU performance, so users can export their favorite video project in iMovie faster than ever, easily work with massive 100-megapixel photos in Lightroom, and compile new apps in Xcode in a fraction of the time.
  • Up to 2x faster GPU performance for certain apps like Affinity Photo and Photoshop, and up to 50 percent faster than the most powerful discrete graphics in the fastest 21.5-inch iMac, allowing users to render edits in real time or add complex filters to their photos in a snap.
  • The ability to edit up to five streams of 4K footage, or one stream of 8K footage, without dropping a frame in Final Cut Pro.
  • Up to 3x faster machine learning in apps that leverage the 16-core Neural Engine in M1.

Best Camera, Mics, and Speakers Ever in a Mac

iMac features a 1080p FaceTime HD camera — the best ever in a Mac — which delivers high-quality video and great performance in low light. iMac also takes advantage of the image signal processor in the M1 chip and the Neural Engine, enhancing camera image quality with better noise reduction, greater dynamic range, and improved auto exposure and white balance. So whether connecting with family or on a video call while working from home, users will always look their best.

To complement the camera, the new iMac features a studio-quality three-microphone array for clearer calls and voice recordings, the best ever in a Mac. The mics are positioned to reduce feedback from the rest of the system, while directional beamforming allows them to better ignore background noise and focus on a user’s voice. As a result, conversations are more natural and recordings are crystal clear.

The new iMac also features the best sound system ever in a Mac. It has two pairs of force-cancelling woofers placed side by side for an impressive bass response, while reducing unintended vibrations. Each pair is balanced with a high-performance tweeter. The result is a six-speaker sound system that produces amassive sound stage with strong, articulate bass and crystal-clear mids and highs. All of these speaker innovations, coupled with advanced algorithms, enable iMac to support spatial audio when playing video with Dolby AtmosTogether with its beautiful 4.5K Retina display, iMac transforms any space into an incredible movie-watching experience.

Thousands of Universal Apps Now Available

There are now thousands of popular and powerful Universal apps available that take full advantage of M1 and macOS Big Sur, including Photoshop, Twitter, Microsoft Office, Quicken, Slack, Affinity Publisher, Zappos, 1Password, and DaVinci Resolve, with more arriving every week. With the power of M1 and macOS Big Sur, and thousands of Universal apps, iMac can turn an office into a movie theater, a living room into a classroom, a kitchen into a conference room, or shine as the centerpiece of a retail space.

Touch ID Comes to iMac, Along with Color-Matched Accessories

Customers can choose from three models of Magic Keyboard with gorgeous aluminum enclosures that are color-matched to iMac. And for the first time, Touch ID comes to iMac.7 Implemented wirelessly on Magic Keyboard, it uses a dedicated security component on the keyboard that communicates directly with Secure Enclave in M1, creating an encrypted channel to protect users’ fingerprint data from end to end. Whether unlocking their Mac or making a purchase with Apple Pay, users enjoy a fast, easy, and secure experience. Additionally, Touch ID works with Fast User Switching, so customers can change to a different user profile with just the press of a finger. Customers can also choose Magic Keyboard with Touch ID and Numeric Keypad, as well as the color-matched Magic Mouse and the industry-best Magic Trackpad.

State-of-the-Art Connectivity for Data and Devices

Every iMac features two Thunderbolt ports for superfast data transfers, giving customers high-performance options to connect to more devices, including support for up to a 6K display, like Apple Pro Display XDR, and Wi-Fi 6 delivers faster wireless performance. The 8-core iMac configuration offers two additional USB-C ports and also features a 1Gbps Ethernet port in the power adapter, allowing for a less cluttered desktop.

Better for the Environment

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.

The new iMac is minimizing its impact on the environment, built using a low-carbon aluminum enclosure and 100 percent recycled tin in the solder of its main logic board. One hundred percent wood fiber in the packaging is recycled or comes from responsibly managed forests. The magnets in the speakers, fan motor, and power connector are made with 100 percent recycled rare earth elements. iMac remains free of harmful substances and meets Apple’s high standards for energy efficiency.

iMac Joins the M1 Family

Every Mac with M1 — the new iMac, MacBook Air, 13-inch MacBook Pro, and Mac mini — is transformed into an entirely different class of product and redefines what each of them can do. Combined with macOS Big Sur, M1 brings extraordinary battery life and breakthrough performance to the Mac. Whether customers prioritize portability, power, or capability, there’s a Mac for everyone. Learn more about the Mac family at apple.com/mac.

Pricing and Availability

  • The new 24-inch iMac is available to order beginning Friday, April 30, on apple.com and in the Apple Store app. It will begin arriving to customers and be available in select Apple Store locations and through Apple Authorized Resellers beginning in the second half of May.
  • iMac with 7-core GPU starts at $1,299 (US) and $1,249 (US) for education, and is available in green, pink, blue, and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, Magic Keyboard, and Magic Mouse.
  • iMac with 8-core GPU starts at $1,499 (US) and $1,399 (US) for education, and is available in green, yellow, orange, pink, purple, blue, and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, two additional USB 3 ports, Magic Keyboard with Touch ID, Magic Mouse, and Ethernet.
  • Additional technical specifications, configure-to-order options, and accessories are available atapple.com/mac.
  • Customers are able to find the same great shopping and support services at apple.com and at Apple Store locations. iMac configurations in green, pink, blue, and silver will be available to purchase directly at Apple Store locations, and all colors will be available at apple.com.
  • Customers can experience the new iMac at select Apple Store locations and have their questions answered in person. Customers who visit stores are encouraged to check apple.com/retail for information on opening hours, services available, and the health and safety measures in place.
  • Customers in the US get 3 percent Daily Cash back when they buy directly from Apple with Apple Card. And when they choose Apple Card Monthly Installments, they can pay over time, interest-free.
  • Anyone can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, and get Apple Support and no-contact delivery or Apple Store pickup options.
  • Every customer who buys iMac from Apple can enjoy a free Online Personal Session with an Apple Specialist, and receive guidance on how to make their iMac work the way they want.
  • Customers in the US can trade in their eligible device for an Apple Gift Card or credit toward their purchase. If the device is not eligible for credit, Apple will recycle it for free.
  • For a limited time, eligible customers who purchase a new iPhone, iPad, iPod touch, Apple TV, or Mac can enjoy one year of Apple TV+ for free and three months of Apple Arcade for free.new