Strum hit the iTunes music store in November this year. It’s a basic app that allows users to create short, 15-second music videos to share with friends and family. These types of short-form videos are being made popular by websites such as Tout and of course, the short-form communication site, Twitter. In this day and age, when people want their information yesterday, shorter seems to be better.
Strum gives you the option of creating a new video within the app using the camera function or you can use a preexisting video from your personal library. Once you have a video loaded, a menu appears with preloaded music and theme look. Once you select one, you get to preview it and once it’s approved, you can publish it with the Strum universe and then, of course, share it through Facebook, Twitter or email.
When I found this app, I wasn’t sure how I would like it. It seemed like just another social media outlet trying to steal some of Facebook’s business. But, what I found was a clean, easy to use app that is actually pretty fun. I really enjoy the look of the app, mainly because it features fonts that I don’t typically see used in social networking apps.
App developer, Smule, is also responsible for Glee Karaoke and Ocarina. Strum is available for iPhone and iPad and is free for download. In app purchases include additional video themes and soundtracks.