Amazon Surpasses Hulu and Apple in Streaming Video Usage

Amazon announced today that its video streaming service, Prime Instant Video, has surpassed video streams from Apple and Hulu. Amazon Instant Video has seen growth tripled year over year. These figures are from a report by Qwilt, a service that tracks growth in online video usage.

“We’ve invested hundreds of millions of dollars in great TV shows and movies for Prime members and it’s working,” said Bill Carr, VP of Digital Video and Music for Amazon. “As part of their membership, Amazon Prime members can watch their favorite movies and television shows on an unlimited basis, and as we add original content like Alpha House, Bosch, The After, Mozart in the Jungle and Transparent, we have no doubt that customers will be even more delighted with the selection available. And now, with Fire TV, customers have the easiest way to access this content.”


Prime Instant Video not only includes first run movies and TV series, but it has also developed original programming including Alpha House and Betas. In addition to announcing the release of a new streaming media player, called Fire TV, Amazon also announced four new original series – Bosch, The After, Transparent and Mozart in the Jungle. There is also an exclusive collection of Nick Jr. children’s programming that is not available on other online subscription services.

Prime Instant Video is available to Amazon Prime members at no additional cost to their Prime Membership. Besides the streaming of Prime Instant Video titles, Prime members can also purchase or rent more than 200,000 titles including titles such as American Hustle, Gravity and The Hunger Games.

Customers can enjoy Amazon Instant Video and Prime Instant Video content on Fire TV, Kindle Fire Tablets, iPad, Playstation, Xbox, Wii, Wii U, Roku, TVs, set-top boxes and Blu-ray players. Customers can even download movies and TV shows from Amazon Instant Video for viewing offline. Prime Instant Video is the only U.S. online subscription streaming service that enables offline viewing.