Amazon announces the release of Fire, the first smartphone designed by Amazon.

During a long-awaited launch event, online superstore and technology company, Amazon, announced the release of its first smartphone simply called, FireThe Fire is the only smartphone with Dynamic Perspective and Firefly, two new interactive technologies. The phone will be shipped later in July with service exclusively through AT&T’s 4G LTE network. Fire can be preordered starting today through Amazon and AT&T. The device starts at $199 and can be preordered with an individual plan, a family plan or without any plan at all.

Fire Phone puts everything you love about Amazon in the palm of your hand—instant access to Amazon’s vast content ecosystem and exclusive features like the Mayday button, ASAP, Second Screen, X-Ray, free unlimited photo storage, and more,” said Jeff Bezos, Amazon.com Founder and CEO. “The Firefly button lets you identify printed web and email addresses, phone numbers, QR and bar codes, artwork, and over 100 million items, including songs, movies, TV shows, and products—and take action in seconds. We invented a new sensor system called Dynamic Perspective that recognizes where a user’s head is relative to the device—we use it to offer customers a more immersive experience, one-handed navigation, and gestures that actually work. And this is only the beginning—the most powerful inventions are the ones that empower others to unleash their creativity—that’s why today we are launching the Dynamic Perspective SDK and the Firefly SDK—we can’t wait to see how developers surprise us.”

Fire-01Built using premium materials, including Gorilla Glass 3 for the rear and front, aluminum buttons, stainless steel details and a rubberized polyurethane grip area, Fire is optimized for beauty, hand comfort and powerful performance:

  • Quad-core Qualcomm Snapdragon 2.2 GHz processor and 2GB RAM for excellent fluidity and image rendering.
  • 4.7-inch HD display with an ambient light sensor and Dynamic Image Contrast that delivers better outdoor viewing.
  • Global LTE and connectivity with nine bands of LTE, four bands of GSM, five bands of UMTS for better voice coverage and faster data speeds, 802.11ac support, Wi-Fi channel bonding, NFC, and Bluetooth.
  • Dual stereo speakers with Dolby Digital Plus for a virtual surround sound experience.
  • Advanced imaging system with custom-tuned 13MP rear-facing camera with backside illumination, LED flash, 5-element f/2.0 lens, Optical Image Stabilization (OIS), and high dynamic range (HDR) capabilities for beautiful, crisp photos, even in low-light conditions. Fire also includes a 2.1MP front-facing camera. Both front and rear-facing cameras record smooth 1080p HD videos.
  • Reliable backup and restore leveraging the experience and operational excellence of Amazon Web Services and its cloud technology. Fire customers can automatically back up device settings, notes, bookmarks, messages, and installed applications—no need to manually configure or connect to a computer.

Fire comes equipped with Fire OS 3.5, which starts with an Android base and adds cloud services, a content-forward UI and platform enhancements that integrate Amazon’s digital content.

Fire-02The two new technologies – Dynamic Perspective and Firefly – are groundbreaking immersive experiences. Dynamic Perspective uses four ultra-low power cameras and four infrared LEDs built into the front face of Fire. It has a dedicated custom processor, real-time vision algorithms and a new power-efficient graphics rendering engine. Some of Dynamic Perspective’s features include – one-handed gestures with auto-scroll, tilt, swivel and peek; immersive apps and games; and enhanced carousel which includes real-time updates from the home screen. Starting today, Amazon is introducing the Dynamic Perspective SDK for developers. To learn more, visit developer.amazon.com/firephone

Firefly combines Amazon’s catalog of physical and digital content with image, text and audio recognition technology. It identifies web and email addresses, phone numbers, QR and bar codes, plus over 100 million items including movies, TV episodes, songs and products. To activate the feature, simply tap the dedicated Firefly button on the Fire. The Firefly SDK is also available today. Later this year, Firefly will include artwork recognition, foreign language translation and wine label recognition powered by Vivano. To learn more about the SDK, visit developer.amazon.com/firephone.

Fire-03Fire works with all of Amazon’s digital ecosystem of products including Mayday, ASAP, X-Ray, Second Screen and Free unlimited cloud storage of photos taken with Fire. Prime members also receive unlimited streaming of Prime Instant Video, Prime Music and the Kindle Owners’ Lending Library. For a limited time starting today, customers can purchase Fire and receive 12 months of Amazon Prime FREE – a $99 value. Existing Prime members will receive an additional 12 months added to their account.

Fire ships starting July 25 and can be preordered starting today through Amazon, AT&T.com and AT&T retail locations. The Fire 32GB is available for $199 with service contract or $649 without and the 64GB is available for $299 with service contract or $749 without.

Fire Specs

Size 5.5″ x 2.6″ x 0.35″ (139.2mm x 66.5mm x 8.9mm)
Weight 5.64 ounces (160 grams)
Processor 2.2GHz Quad-core Snapdragon 800 CPU, with Adreno 330 GPU and 2GB of RAM
Display 4.7″ HD LCD display, with 1280 x 720 resolution at 315 ppi, 590 cd/m2 brightness (typical), 1000:1 contrast ratio (typical)
Cameras 13 MP rear-facing camera, multi-frame HDR, auto focus, optical image stabilization, f/2.0 5-element wide aperture lens, LED flash
2.1 MP front-facing camera
OS Fire OS 3.5.0
Storage 32 GB or 64 GB
Cloud Storage Free cloud storage for all Amazon content, and photos taken with Fire phone
Battery Battery size: 2400mAh. Talk time: up to 22 hours; standby time: up to 285 hours. Video playback: up to 11 hours; audio playback: up to 65 hours.
Video recording 1080p HD video recording at 30 fps (front- and rear-facing cameras)
Audio playback Dual stereo speakers with Dolby Digital Plus audio processing
TV and Video Supports screen mirroring and Second Screen
Content formats supported Audio: Dolby Digital (AC-3), Dolby Digital Plus (E-AC-3), non-DRM AAC, MP3, MIDI, OGG, PCM/WAVE, AAC LC/ELD, HE-AAC (v1 & v2), AMR-NB, AMR-WB, AMR-WB+, Audible Enhanced format (AAX); Video: MPEG4, VP8, H.264/MPEG4/AVC,MPEG4 SP, H.263,AVI,HDCP2.x, PlayReady DRM; Images: JPG, GIF, PNG, BMP, GIF87a,GIF89a; Viewable docs: PDF, unprotected MOBI, PRC natively, DOC, DOCX, Kindle (AZW), KF8, TXT
Sensors Dynamic Perspective sensor system with invisible infrared illumination, gyroscope, accelerometer, magnetometer, barometer, proximity sensor, ambient light sensor
Location GPS, Assisted GPS, GLONASS, Wi-Fi/Cellular location, and Digital compass
Cellular UMTS/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz), Quad-band GSM/EDGE (850, 900, 1800, 1900 MHz), 9 bands of LTE (Bands 1, 2, 3, 4, 5, 7, 8, 17, 20), supports carrier aggregation
Connectivity 802.11a/b/g/n/ac Wi-Fi, up to 300 Mbps with channel bonding; Bluetooth 3.0 wireless technology; NFC enabled
Headphones Premium, tangle-free headphones with remote and mic
Rating for hearing aids M4, T4
SIM Card Pre-installed Nano SIM card
Ports Micro USB 2.0
3.5mm headphone
Warranty and Service 1-year Limited Warranty included.
Included in the Box Amazon Fire Phone with Fire OS 3.5.0
Premium headphones with remote and mic
Micro USB to USB charging cable
USB power adapter (5W)
Quick Start Guide