Amazon commits to 4K technology with new partnerships.

It’s no secret that Amazon is committed to 4K technology and today the online superstore announced new partnerships with Samsung, Warner Bros., Lionsgate, 20th Century Fox, Discovery and others to offer a premium 4K Ultra HD experience.

4K is the latest and most advanced in high definition video. The video resolution of 4K is 3840 x 2160 or 8.3 million pixels. That’s four times the number of pixels as standard full HD.

“Customers are excited about the future of 4K and the next evolution of high resolution video. We’re working with consumer electronics leaders andHollywood studios to make that a reality,” said Bill Carr, Vice President of Digital Video and Music for Amazon. “There are a number of elements that need to work together to create a true 4K experience for customers–you need great content and compatible devices but you also need a service that can deliver that content to your devices so that it plays beautifully–we’re excited about making that a reality.”

Amazon Studios is planning on shooting all 2014 original series in 4K Ultra HD.

For information about 4K and the latest models of 4K televisions and devices, visit www.amazon.com/4K.