Introducing Next-Generation Fire Products, Echo Family, eero 6 Series Mesh WiFi, and Luna Cloud Gaming Service

Amazon hosted it’s 2020 Hardware Event today virtually to make some announcements about new products and services that will be coming to the online seller’s platform this year. All the information for the announcements are included below.

Fire TV Stick, Fire TV Stick Lite, and Redesigned User Experience

With more than 100 million devices sold globally, Fire TV customers are streaming billions of hours each month. Amazon.com, Inc. today made Fire TV even better, with the next-generation Fire TV Stick, the all-new Fire TV Stick Lite, and a reimagined Fire TV experience that is more personal and customized.

“We are passionate about inventing on behalf of our customers to make it even easier to enjoy the best in entertainment,” said Marc Whitten, Vice President, Amazon Entertainment Devices and Services. “With a redesigned Fire TV experience tailored to each user, it’s even simpler to stream your favorite shows with our more powerful, next-generation Fire TV Stick and our even more affordable Fire TV Stick Lite.”

Best-Selling Fire TV Stick Now 50% More Powerful with HDR and Dolby Atmos Support—Just $39.99

The all-new Fire TV Stick features an enhanced 1.7 GHz quad-core processor that makes it 50% more powerful than the previous generation. The new Fire TV Stick delivers fast streaming in 1080p at 60fps with HDR compatibility. The dual-band, dual-antenna wifi supports 5 GHz networks for more stable streaming and fewer dropped connections. Fire TV Stick also features Dolby Atmos for immersive sound with compatible content and speakers, and an Alexa Voice Remote with dedicated power, volume, and mute buttons for easy control of TVs, soundbars, and A/V receivers. The all-new Fire TV Stick delivers improved performance while consuming 50% less power than the previous generation.

Fire TV Stick Lite—Affordable, Full-HD Streaming on Fire TV—Just $29.99

Fire TV Stick Lite is a new, even more affordable way to begin streaming in full-HD. Fire TV Stick Lite is 50% more powerful than the previous-generation Fire TV Stick and includes the most processing power of any streaming media player under $30. It features HDR support and comes with Alexa Voice Remote Lite, a new remote that allows you to use voice to find, launch, and control content.

All-New Personalized Fire TV Experience

Fire TV’s most significant experience update is redesigned to offer a more intuitive, simple, and customized experience. The Main Menu is at the center of your screen and makes it easy to find what you’re looking for. You can now jump into your favorite streaming service directly, or scroll over supported apps to quickly peek at what’s inside and begin playback. A brand-new Find experience makes it easier than ever to discover great movies, TV shows, and more, with browsing capabilities that allow for broad and specific searches based on genre (e.g. comedies, action), helpful categories (e.g. free, sports, Live TV), and more.

Alexa is at the core of the new Fire TV experience, featuring improved voice controls that give you greater control of your entertainment. Just say, “Alexa, go to Live,” to jump to the Live TV guide, or say, “Alexa, go to Find,” to browse shows. With user profiles, Fire TV now delivers a personalized experience for up to six members of a household, providing individual content recommendations, viewing history, watch lists, preferred settings, and more. Changing user profiles is simple by saying, “Alexa, switch to my profile.” After initial setup, Alexa will automatically recognize the voice and switch to your profile.

Alexa is getting smarter every day, and the redesigned Fire TV experience features a dedicated Alexa Explore destination, which displays popular Alexafeatures and helps you discover new recipes, view stocks, and more. You can also see and control connected smart devices in your home and multi-task while viewing a picture-in-picture feed of your Ring security camera. With the new Fire TV experience, Fire TV Cube can be used for video calling with Alexa. Connect a compatible Logitech webcam to stay in touch with friends and family on the biggest screen in your home. Alexa video calling will be available later this year, while other services like Zoom will be added over time.

The redesigned Fire TV experience will begin rolling out globally later this year, starting with the all-new Fire TV Stick and Fire TV Stick Lite.

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Availability

The all-new Fire TV Stick is $39.99 and begins shipping in select countries next week. Customers in Canada, France, Germany, India, Italy, Japan, Spain, the United Kingdom, and the United States can begin pre-ordering today at www.amazon.com/firetvstick.

Fire TV Stick Lite is $29.99 and begins shipping in select countries next week. Customers in Australia, Brazil, Canada, France, Germany, India, Italy, Mexico, Spain, the United Kingdom, and the United States can begin pre-ordering today at www.amazon.com/firetvsticklite. Fire TV Stick Lite will bring dedicated Fire TV experiences with Alexa to Australia, Brazil and Mexico for the first time.

The redesigned Fire TV experience will begin rolling out globally later this year, starting with the all-new Fire TV Stick and Fire TV Stick Lite. Exact features will vary by country. It will be available in Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, Spain, the United Kingdom, and the United States.

Introducing the All-New Echo Family—Reimagined, Inside and Out

 Amazon.com, Inc. (NASDAQ: AMZN) today introduced its all-new line-up of Echo devices, featuring completely new designs, enhanced audio, more powerful hardware, and experiences that make Alexa even smarter, more engaging, and helpful. To learn about all of the products, features, and services that Amazon announced, visit: https://blog.aboutamazon.com/.

“These are the best Echo devices we have ever made,” said Tom Taylor, Senior Vice President, Amazon Alexa. “Echo and Echo Dot look beautiful and sound even better, and Echo Show 10 completely reimagines Alexa with a screen—the display moves with you, staying in view as you move around. It’s as natural as having a conversation. Plus, Alexa continues to get smarter—just ask to watch Netflix, make group calls, join video meetings on Zoom, upgrade your smart home with Alexa Guard and Amazon Sidewalk, and much more.”

The New Echo—New Spherical Design, Dolby Stereo Sound, Built-in Zigbee Hub, and Sidewalk Bridge 

The next-generation Echo (www.amazon.com/Echo) combines the best of Echo and Echo Plus into a single device at the same affordable Echo price. Its all-new design and fabric finish look great in any space, with a bright LED light ring at the base of the sphere that reflects off of surfaces for added visibility. The new Echo also sounds significantly better thanks to a 3.0-inch woofer, dual-firing tweeters, and Dolby processing that delivers stereo sound with clear highs, dynamic-mids, and deep bass. As with Echo Studio, the new Echo automatically senses the acoustics of your space and fine-tunes audio playback—just ask to listen to your favorite music, and the rich, detailed sound will automatically adapt to your room.

For the first time, Echo comes with a built-in smart home hub, with support for Zigbee, Bluetooth Low Energy (BLE), and Amazon Sidewalk. Amazon Sidewalk can help you set up new devices quickly, extend the working range of devices like Ring Smart Lighting that may be beyond the range of your home wifi, and offer new support for devices like Tile to locate misplaced items. The new Echo is powered by Amazon’s first-generation AZ1 Neural Edge processor—an all-new silicon module that’s purpose-built for accelerating machine learning applications. With AZ1, powerful inference engines can run quickly on the edge—starting with an all-neural speech recognition model that will process requests faster, making Alexa even more responsive.

New Echo Dot & Echo Dot with clock—New Spherical Design and Crisp, Full Sound 

Customers have made Echo Dot (www.amazon.com/EchoDot) the best-selling speaker ever—and now it’s even better. The all-new Echo Dot has the same spherical design and fabric finish as Echo, making it a stylish way to add Alexa to any space. It’s compact, but packs in a powerful 1.6-inch, front-firing speaker, producing crisp vocals and balanced bass for full sound you can enjoy in any room of your home. The new Echo Dot with clock, already the best-selling clock on Amazon.com, comes with the same enhancements as the new Echo Dot, plus a simple LED display so you can glance at the time, temperature, timers, and alarms. And now, the tap-to-snooze feature that customers love on Echo Dot with clock will also be available on Echo Dot and Echo.

Echo Dot Kids Edition—Playful Designs for Kids and Peace of Mind for Parents 

The all-new Echo Dot Kids Edition builds on the new spherical design with fun, colorful Panda and Tiger prints. Alexa’s custom-built kids experience means kids can ask Alexa questions, set animal sound alarms, get help with homework, and call approved friends and family, with extensive controls that give parents peace of mind. Parents will also be able to create Alexa voice profiles for their kids, so Alexa automatically shifts to a kid’s profile when she recognizes a kid’s voice—extending the kids experience, and parental controls, to any Echo device in the house. Kids can also enjoy a new Alexa feature called Reading Sidekick. Alexa can help kids build fluency and foster a love for reading—simply say, “Alexa, let’s read,” and Alexa will take turns reading with your child, providing encouragement when they are reading well and offering support when they struggle. Previews of Alexa voice profiles for kids and Reading Sidekick will be available in the coming months.

Echo Dot Kids Edition comes with a 1-year Amazon Kids+ subscription, giving families access to thousands of hours of kid-friendly Audible books, interactive games, and educational skills. Echo Dot Kids Edition also comes with a 2-year worry-free guarantee.

Echo Show 10—Designed to Move with You

The all-new Echo Show 10 (www.amazon.com/EchoShow10) is a complete reimagination of Alexa with a screen and has been upgraded in every way. It features a brilliant 10-inch, adaptive HD display that automatically stays in view when you interact with Alexa—no matter where you are in the room. Plus, the new brushless motor is completely silent, meaning you won’t hear a thing as Echo Show 10 rotates.

Ask Alexa to make a video call without worrying about being out of frame—as you move, the screen does too, and the new 13-megapixel, wide-angle camera pans and zooms to keep you at the center of the frame. Plus, with new Alexa Group Calling you can create a group of up to eight friends and family members, and simply say, “Alexa, call my family.” Later this year, Echo Show devices will also support Zoom and Amazon Chime video conferencing. Say, “Alexa, join my Zoom meeting,” or “Alexa, start my Chime meeting,” to join a video call.

As Echo Show 10 moves, so does its dual, front-firing tweeters and powerful woofer, providing premium, directional sound that automatically adapts to your space, making it great for music, videos, and more. Echo Show 10 will also rotate as you watch the news, flash briefings, or TV shows from Hulu + Live TV and Prime Video. And, coming soon, you will also be able to watch Netflix simply by asking Alexa, with the ability to search, browse, and stream the entire catalog, including Netflix Originals such as Stranger Things, The Crown, andThe Irishman, using just your voice.

“Improving our member experience includes making Netflix available where people want it. We’re excited to partner with Amazon on bringing the Netflix experience that people know and love to Echo Show, making it easier for our members to browse their favorite shows and films using their voice,” said Barry Smith, Partner Engagement Manager, Netflix.

Echo Show 10 uses advanced computer vision algorithms to help make your home smarter and more secure. When Alexa Guard is in Away Mode, Echo Show 10 can periodically pan the room and will send you a Smart Alert if it detects someone in its field of view. You can also securely access a live feed from another Echo Show device or the Alexa app, with the ability to remotely zoom or pan the display and camera to see the entire room; or set up a Routine that automatically turns on the lights when someone enters the room. Echo Show 10 will use AZ1 to process speech faster and make Alexa more responsive. Plus, its built-in smart home capabilities include support for Zigbee, BLE, and Amazon Sidewalk for devices that stay connected and work great inside and outside your home.

As with all Alexa-enabled devices, Echo Show 10 is designed and built with privacy in mind. It uses a fusion of audio-based localization and computer vision—all processed locally and securely on-device—to power the intelligent motion that keeps the screen facing you or detect someone when in Away Mode. Turn motion off at any time by sliding the built-in camera shutter closed, adjusting settings on-device or in the Alexa app, or just by saying, “Alexa, turn off motion.” Learn more about how we invented the Echo Show 10 experience: www.amazon.science.

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Climate Pledge Friendly 

All Echo devices announced today have the Climate Pledge Friendly badge and are built with 100% post-consumer recycled fabric, 100% recycled die-cast aluminum, and post-consumer recycled plastic. Plus, all wood fiber-based materials used in Echo device packaging are made entirely from responsibly managed forests or recycled sources. In addition to using sustainable materials, these Echo devices also have a Low Power Mode to intelligently conserve energy during periods of inactivity and deliver energy savings over the lifetime of the device. Later this year, Alexa will help you see the energy consumed by compatible smart home devices through a new personalized energy dashboard in the Alexa app.

Pricing and Availability

Echo ($99.99) and Echo Dot ($49.99) will be available in Charcoal, Glacier White, and Twilight Blue. Echo Dot with clock ($59.99) will be available in Glacier White and Twilight Blue. Echo Dot Kids Edition ($59.99) will be available in Panda and Tiger animal designs. Pre-order starts today, with devices shipping later this year.

The all-new Echo Show 10 ($249.99) will be available in Charcoal and Glacier White, and will start shipping in time for the holidays. You can sign up to be notified when the all-new Echo Show 10 is available at www.amazon.com/echoshow10. All new Echo Show features announced today will be available by the end of the year.

Introducing Luna—Amazon’s New Cloud Gaming Service Where it’s Easy to Play on the Devices You Already Own

Amazon.com, Inc. (NASDAQ: AMZN)—Starting today, customers in the U.S. can request early access to Amazon Luna, a new cloud gaming service designed for instant play. With Luna and the incredible scale and capability of Amazon Web Services (AWS), it’s easy to stream high-quality, immersive games. Players can enjoy Luna games on their favorite devices without lengthy downloads or updates, expensive hardware or complicated configuration. They can even start playing on one screen and seamlessly pick up and continue on another. At launch, Luna will be available on Fire TV, PC, and Mac as well as on web apps for iPhone and iPad, with Android coming soon.

“We created Luna to make it easy to play great games on the devices customers already own and love,” said Marc Whitten, Vice President, AmazonEntertainment Devices and Services. “It’s Day One for Luna—we are excited to work with gamers, streamers, and publishers like Ubisoft and Remedy Entertainment to build a great gaming experience for everyone.”

Great Games, Anywhere You Want to Play

Players can subscribe to the Luna+ game channel, which offers a growing library of games to play on Fire TV, PC, and Mac, or through web apps on iOS, with Android coming soon. During early access, Luna+ will include action games like Resident Evil 7Control, and Panzer Dragoon; adventure games like A Plague Tale: Innocence and The Surge 2; platformers like Yooka-Laylee and The Impossible Lair and Iconoclasts; and fan favorites like GRIDABZU and Brothers: A Tale of Two Sons. Luna+ will be offered at an introductory price of $5.99/month during the early access period, with more titles to be added over time. Additionally, Luna+ subscribers can play on two devices simultaneously and get resolutions of 4K/60fps for select titles.

Amazon also announced a new gaming channel with leading global video game publisher Ubisoft, available directly through Luna. Players who subscribe to this channel will have access to their favorite Ubisoft titles in up to 4K resolution, mobile gameplay, and access to new titles when the channel launches like Assassins Creed ValhallaFar Cry 6, and Immortals Fenyx Rising the same day they release. This is the first of multiple Luna game channels in development, where customers can play games from their favorite publishers and genres.

“We’re proud to be working alongside Amazon on Luna, utilizing the power of cloud gaming to provide our players with another way to access our games, wherever they are,” said Chris Early, SVP of Partnerships and Revenue, Ubisoft. “Ubisoft’s channel on Luna will allow players to experience our new releases along with many of our catalog games, while enjoying player-friendly features like Alexa and Twitch integrations.”

Play from Twitch 

Gaming is more social than ever before and Twitch is where the world’s best streamers meet the world’s most engaged gaming community. Twitch is one of the most important ways that audiences discover great games and experiences, and we think cloud streaming can make that kind of discovery even easier. Inside the Luna experience, players will see Twitch streams for games in the service, and from Twitch, they’ll be able to instantly start playing Luna games.

Amazon Luna Controller Delivers Low Latency with Cloud Direct Technology

Customers can play Luna with a keyboard and mouse, a Bluetooth game controller, or the new Luna Controller with Cloud Direct technology. Luna Controller is Alexa-enabled and connects directly to the cloud to effortlessly control your game, featuring a multiple-antenna design that prioritizes un-interrupted wifi for lower latency gaming. In fact, our testing showed a reduction in roundtrip latency when playing Luna Controller with Cloud Direct vs. Luna Controller via Bluetooth, with reductions of between 17 to 30 milliseconds among PC, Fire TV, and Mac. Because the Luna Controller connects directly to cloud servers, players can easily switch between screens—such as Fire TV to mobile phone—without additional pairing or configuration changes. Luna Controller is available at an introductory price of $49.99 during the early access period.

Powered by AWS Game Servers

Luna is built on AWS and harnesses the power of the industry’s broadest and deepest cloud platform. What’s more, as new features and content are added for Luna customers, the backend tech that’s driving it all will also be frequently refreshed, ensuring a consistently improving experience whether they’re playing on their Fire TV, their phone, or anywhere else.

Availability

Customers in the U.S. can request an invitation today for early access to Luna. By choosing to participate, invited gamers will have the opportunity to contribute feedback that will inform future Luna features and development. Request an invitation to Luna today at http://amazon.com/Luna/.

At launch, Luna will be available on Fire TV, PC, and Mac as well as on web apps for iPhone and iPad, with Android coming soon.

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Wi-Fi 6 Is Here—Amazon Introduces All-New eero 6 Series Mesh Wifi Systems Starting at $129

 Amazon.com, Inc. (NASDAQ: AMZN) today introduced the newest additions to the eero family—eero Pro 6 and eero 6. These all-new mesh wifi systems feature Wi-Fi 6, the latest technology delivering faster speeds, higher performance, and better support for simultaneously connected devices. eero Pro 6 and eero 6 are available for pre-order starting today on amazon.com/devices and www.eero.com, and will be available later this year.

Getting fast, reliable coverage throughout your home is easy with the eero 6 series, which offers Wi-Fi 6 coverage for more than 75 devices simultaneously. Featuring a built-in Zigbee smart home hub, the eero 6 series connects compatible devices on your network so you don’t need a separate Zigbee hub. Plus, eero Pro 6 and eero 6 work with your existing internet service, and are backward compatible with all eero generations, making it easy to expand or upgrade your network.

“Customers need reliable home wifi now more than ever. Many of us are working from home, helping kids with online learning, keeping in touch with friends and family, and streaming and gaming in 4K—often at the same time,” said Nick Weaver, Co-Founder and CEO of eero. “The eero 6 series is the fastest eero series yet, giving our customers the speed and reliability of Wi-Fi 6 at an affordable price.”

Choose The Right eero 6 System for You

With an elegant, compact design that blends into any décor, you can mix and match eero devices to create a custom system that’s right for your home. New options include:

  • eero Pro 6: Perfect for homes with Gigabit internet connections, a single eero Pro 6 is a tri-band, high-performance mesh Wi-Fi 6 router with two Ethernet ports and a built-in Zigbee smart home hub. A single eero Pro 6 covers up to 2,000 square feet. An eero Pro 6 two-pack includes two eero Pro 6 routers, covering up to 3,500 square feet. An eero Pro 6 three-pack includes three eero Pro 6 routers that connect wired or wirelessly to cover up to 6,000 square feet.
  • eero 6: Designed for homes with internet connections up to 500 Mbps, a single eero 6 is a dual-band mesh Wi-Fi 6 router with two Ethernet ports and a built-in Zigbee smart home hub. A single eero 6 covers up to 1,500 square feet. An eero 6 two-pack covers up to 3,000 square feet and includes an eero 6 mesh router and the all-new eero 6 mesh wifi extender. An eero 6 three-pack, which provides up to 5,000 square feet of coverage, includes an eero 6 and two eero 6 mesh wifi extenders.

All eero devices use TrueMesh technology to intelligently route network traffic to avoid congestion, buffering, and drop-offs so customers can stream in 4K, play games, and video conference with ease.

Simple Setup 

Setting up your eero 6 series takes just minutes using the in-app instructions. Simply unplug your old router, connect your eero 6 series router to your modem, sign in to the app, and you’re ready to go—no expertise required. And, once your new eero is up and running, you can also connect your smart home devices to your wifi network in fewer steps with Amazon’s Frustration Free Setup. After linking your eero account with your Amazon account, compatible devices join the network instantly and stay connected when you change your network name or password. If you need help with your eero devices, access our free world-class customer support for the life of your eero products.

Seamlessly Manage Your Smart Home 

With a built-in Zigbee smart home hub, the eero 6 series eliminates the need for additional Zigbee hubs. After you link your eero and Amazon accounts, Zigbee devices like smart lights, locks, plugs, and other compatible devices can connect directly to your eero network. You can use the eero app to manage your network, pause the internet, share your network with friends or guests, and more—whether you’re at home or on-the-go. With the eero skill for Alexa, customers can use an Alexa-enabled device or the Alexa app to manage features with their voice using commands like, “Alexa, turn on the guest network.”

Safe and Secure Wifi

eero is constantly working in the background to keep your network safe and secure. Traditional routers require customers to proactively search for, download, and install security updates. With eero, automatic software updates provide the latest security patches, bug fixes, and feature upgrades. For additional peace of mind, you can add advanced security and privacy features and parental controls with eero Secure. Or sign up for eero Secure+, which provides the additional protection of top-rated security apps like 1Password for password management, Malwarebytes for malware protection, and Encrypt.me for VPN for all your devices.

Availability 

The eero 6 family of devices is available for pre-order starting today and will be available at leading retailers later this year at the following prices:

  • eero Pro 6: $229 (one-pack), $399 (two-pack), $599 (three-pack)
  • eero 6: $129 (one-pack), $199 (two-pack), $279 (three-pack)
  • eero Secure or eero Secure+: $2.99 per month or $9.99 per month

The new eero 6 series will also be available to customers later this year through participating internet service providers, custom installation professionals, and homebuilders.