Amazon announced that availability of the ‘Make an Offer’ option for buyers.
Amazon.com is making it easier for consumers to get good bargains 365 days a year. With its new ‘Make an Offer’ option, customers can negotiate lower prices on thousands of items. This expands Amazon’s traditional price model. If both the seller and buyer agree on the purchase price, customers can then purchase the items at a savings from the listed price. More than 150,000 items from sellers on Amazon are enabled with the ‘Make an Offer’ experience across Sports and Entertainment Collectibles, Collectible Coins and Fine Art. The new feature will expand to hundreds of thousands of items from sellers in 2015. Customers can browse ‘Make an Offer’ eligible items at www.amazon.com/makeanoffer.
“The new ‘Make an Offer’ experience is a game-changer for Amazon customers looking for great prices on one-of-a-kind items, and for sellers looking to communicate and negotiate directly with customers in an online marketplace environment just like they do normally in their own physical store or gallery,” said Peter Faricy, VP for Amazon Marketplace. “In a recent survey of our sellers, nearly half of the respondents told us that the ability to negotiate prices with customers would be important to drive more sales on Amazon. ‘Make an Offer’ delivers that functionality and makes customers feel confident they are getting an item they want at the lowest price possible.”
The ‘Make an Offer’ feature is not an auction format. All negotiations are 1:1 and private between individual customers and sellers. A seller is able to accept a customer’s offer at any time. The intention is to lower prices, and a customer negotiating with a seller will never pay more than the listed price.
“The ‘Make an Offer’ experience is unique as it provides a new and engaging way for Amazon customers to negotiate lower prices. I think it will broaden my customer base,” said Spencer Eggers, owner of Coast to Coast Collectibles, headquartered outside the San Francisco Bay Area. “This new shopping experience could also increase customer loyalty because it will give serious buyers the opportunity to have direct communication with the seller to determine a fair, agreed upon price. It will be like a Black Friday sale 365 days a year.”
Businesses interested in selling on Amazon can learn more at services.amazon.com/contactus.
