Email marketing is one of the most reliable returns on investment when it comes to marketing. Studies show that for every $1 spent on email marketing, you can expect a $36 return on investment (ROI), which is an incredible turnaround.
Even with email being one of the older forms of internet marketing, this advertising system is far from outdated. One statistic from 2022 puts the number of daily email users at 4 billion people, making it a significant source of customer outreach. We discuss employing professional email marketing tactics to grow your business and drive customer engagement here.
7 Email Marketing Tactics at a Glance
- Provide Valuable Information
- Ask Your Subscribers What They Want
- Use Abandoned Cart and Inactive Subscriber Messages
- Offer Regular Newsletters
- Promote UGC (User-Generated Content)
- Update Your Email Information
- Optimize Your Emails
Provide Valuable Information
One of the easiest ways to keep your email subscribers engaged is to offer valuable information in your email campaigns. Many customers receive several marketing emails daily from different companies. One way you can make your emails stand out is by offering valuable information in the body of your email. Of course, this information depends mainly on your business, but some common marketing themes include sale flyers, coupons, newsletters, and tutorials.
By offering actionable information in your emails, you’re more likely to hold on to subscribers and encourage customers to interact with your emails. While ensuring your emails reach your customers is a significant step of email marketing, if those emails sit in their inboxes, you’re missing out on a large part of marketing. Even if your customers only open one of every three emails you send, this interaction keeps your company at the forefront of their minds, so you want to ensure they see your brand as often as possible.
Ask Your Subscribers What They Want
When your customers subscribe to your email services, allowing them to choose what kind of content they’d like to receive is a great tactic to keep them engaged with your company. For example, some customers may want to hear about promotions, while another prefers learning about cutting-edge products and services. By allowing your customers to dictate what marketing they’d like to receive, you can reduce the number of monthly unopened emails you send.
Use Abandoned Cart and Inactive Subscriber Messages
While abandoned cart messages directly tie to e-commerce sites, the concept behind them remains the same. Your goal should be to build your brand awareness and try and “reel in” customers who visited your site but left without making a purchase. Using an automatic email service that reaches out to customers with unfinished carts or inactive subscribers can not only allow you to catch more potential customers but also help you purge your subscription list.
Offer Regular Newsletters
Keeping your customers apace of the latest news in your company can be a great way to drive engagement. Always offer valuable content in your email marketing campaigns and provide short but engaging updates. These updates can include company changes, stock rotation, and innovative advances in your field. Updates like these can help encourage customers to read your emails and build your brand identity. In addition, showing you are a knowledgeable authority on your niche or area of interest builds trust in your company and your brand and, in turn, keeps your company name at the forefront of your customer’s minds.
Promote UGC (User-Generated Content)
User-generated content (UGC) is quickly replacing influencer marketing as a reliable way to reach a larger audience. Sharing user-made content from social media sites can not only help advertise your business, but it can also build a community around your products and services. In addition, customers are likely to see themselves in unstaged, user-made content. Not only does this effectively market your products to a broader customer base, but it also acts as a vote of confidence for your company or brand.
One way to collect user-generated content is to host a hashtag contest on your social media sites. An excellent example would be offering customers who post about your products on social media free shipping on their next purchase or setting up a review reward system to help boost your products while building your social media accounts.
Update Your Email Information
As we said before, email marketing is crucial to ensuring your emails reach your customers. Keeping your email subscriber list as up-to-date as possible is essential to avoid bounced emails or false addresses. There are several ways to reach out to email subscribers to check engagement, including targeted inactive subscriber messages.
However, these campaigns can be time-consuming and need more engagement. Thankfully, email append services do the legwork of email confirmation for you. With millions of emails in their databases, services like these help ensure you have the most up-to-date contact information for your customers, boosting your email engagement right out the gate.
Optimize Your Emails
Once you’ve decided how you are targeting your customer base and know that your emails reach their target inboxes, you need to plan to optimize your emails. This optimization is one of the largest-reaching steps on this list, but it is no less crucial.
Optimize your emails to include:
- Make sure your audience can read your emails on mobile.
- Running each email campaign through vigorous quality and grammar checks.
- Cutting down unneeded wording.
You also want to ensure your call to action (CTA) is as straightforward as possible to drive new customers to your business.
MacSources works to bring you the latest and greatest information in all things tech and business to help keep your company at the cutting edge of innovation. Now that you have a good idea of email marketing tactics to grow your business check out our other articles about business optimization, including information on the latest technology for the office.