Every business, whether big or small has a website for its brand. Sure, they want conversions and engagement, but the very first thing is traffic.

While what you need for excellent SEO optimization is great content, the right search engine optimization agencywill tell you through years of experience that every website needs more than great content to boost traffic on a website.

SEO tools are used to ensure that a website gets adequate visits, engagement and traffic. They are not necessarily add-on or extra tools, just little things that can be noted to boost organic traffic. These seemingly ‘little things’ are SEO tools, and they will change the game for your website for good.

The following tools can be used to boost SEO organically without the use of extra add-ons.

  1. Make mobile-friendly websites

About 60% of online searches come from a mobile device. This statistic means that most people use their mobile phones to do searches, carry out e-commerce transactions and many more things. Now imagine that these websites are not mobile friendly? 

  1. Improve Overall User Experience

People want to get the best with minimal efforts. So they want to come to a website to see what you have to offer, as seamlessly as possible. By making sure that your website is adequately optimized to provide fantastic user experience, you are making it easy for your visitors to navigate and get things done as fast as possible.

How do you make your website user friendly?

  • Ensure that your posts are easy to read. You can do this by using shorter paragraphs and shorter sentences because they are easier to follow. You can also use bullet points when you have a lot of data and relevant images.
  • Increase the speed of your website. If your website loads slowly, this may reduce the traffic on your website as there is no guarantee that your visitor will be there when it finishes loading.
  1. Move from keywords to topic clusters

A large part of SEO is knowing what your users want and giving it to them. Google’s algorithms have evolved such that focused keywords alone are not sufficient to land you on the front page of a Google search. You need to understand the user intent; what they are looking for.

Also, instead of focusing on single keywords, group all your content into themes. This way, you can link relevant content together. These groups are called ‘clusters’.

  1. Great Content

There is no hack to this or a way to get around it. The first way to get people to your website is to have relevant content and then optimize the content. Working with a reliable search engine optimization agency gives you an upper edge to learn about your target audience and tailor your content to suit their needs.

  1. Optimize for voice search

Text search and voice search work in different ways, and since 25% of adults in the U.S. own a smart speaker, it is safe to assume that there is a shift towards voice search. Optimize your website to accommodate people that are doing text searches and even voice searches.

There are so many hacks to growing your website traffic and conversion rate using SEO, and with the right search engine optimization agency, you are well on your way.