Acquiring more customers is the primary aim of every business around the globe. While there are myriad options for growing and expanding one’s business, public speaking is one of the most under-utilized hacks.
Imagine sitting on a panel and telling thousands of people about your product or service story – the core idea, its evolution, your struggle, and much more. This can instantly create massive conversions and help boost your business.
For instance, let us understand the example of Apple. Every year since Apple began launching its products in the market, it has been conducting keynote presentations where usually its founder addresses the gathering. This strategy has created an enormous customer base for the company and connected people to the brand.
Here are four such ways and examples of how public speaking can expand your business.
1. Create Brand Awareness
What is the first thing that comes to mind when someone says ‘cold drink?’ It is probably Coca-Cola or Pepsi that would strike your head! Such is the power of creating brand awareness.
Therefore, your ability to create distinguished brand awareness through public speaking can help generate a more significant percentage of client acquisition and retention. You can do this by conducting seminars, inviting guest orators, hiring reputed public speakers as brand icons, etc.
One such way that has recently become a go-to marketing strategy for many includes talking to people over live sessions and starting podcasts about brand value, aesthetics, unique selling propositions, etc. For instance, in Sephora’s recent campaign, they launched a podcast called ‘Lip Stories by Sephora Collection.’ This podcast celebrates a line of lipsticks and women who inspired them and seeks to encourage and motivate women from all walks of life. This strategy helped them take a gigantic leap in terms of establishing brand awareness.
2. Closes More Sales
Effective public speaking is an act of persuasion – it is all about convincing your prospects to believe in your products. When you’re on the stage telling people how they could benefit from your services, it triggers them to opt for your company over other competitors.
This can be done by incorporating certain things into your speech – you can begin with a stunning product demonstration, invite current clients for testimonials, display data about the impact created by your commodities, or even ask employees to convey their reviews.
3. Increases Client Anticipation
Public speaking can help create hype about your products and can turn out to be an excellent strategy for marketing. This tool has been used by most firms in communicating their new launches and developments and announcing their upcoming offers and sales.
Let us understand this with the example of one of India’s biggest sales by Flipkart. Despite being a company with indefinite competing businesses with the same target audience, this e-commerce platform marketed its Big Billion Day Sale through live streaming, webinars, etc. It sold out its best sellers in less than sixty seconds! This was possible only because they effectively communicated their offers and created a much-anticipated hype amongst consumers.
4. Helps You Become An Expert
Speaking to innumerable people requires knowledge and passion, whether in a conference room or over a webinar. When delivered with expertise, experience, and impeccable PowerPoint graphics, it can stick to people’s minds.
Speaking publicly about your business can help you become the master of the field, leaving your audience wanting to hear more from you. This establishes you as an expert in that field and increases your brand’s value in the markets.
However, to ensure you create a place in people’s minds, remember to curate your content according to your audience’s backgrounds and expectations. Make sure to keep the limelight on your product and also cater to the needs of your audience.
Public speaking can contribute massively to your business’s growth if done correctly. It is one of those few strategies that can be learned, understood, and repeated until you get it right without much investment!